NOBRE fights social evils with fashion that polishes the qualitative features of a man!
–––
The fashion industry that we see today seems glittering! Unfortunately, this is not the reality on its back-end. This industry is stained with inhuman treatment. Often, the fashion industry is neither conscious of the condition of the environment, nor are they conscious of the conditions of laborers! Sometimes, even customers are neglected! These stains have given rise to many ‘Social Evils’.
An idea struck the brains of the founders of NOBRE! They came up with a strong determination to eradicate unethical practices and provide people with something that they deserve!
As an Indian organization, NOBRE is heavily influenced by Indian culture. For instance, Gandhi, was the promoter of “Khadi”. Khadi is a cloth primarily handmade and of natural extraction. Cultural influences, like Khadi, have bent NOBRE toward the natural environment and agro-produce.
Nobre is Portuguese for ‘noble’ — fine personal qualities and high moral ideals, that is how NOBRE sees the global man. NOBRE is socially and environmentally conscious. They are engaged in the creation of excellent quality wearables that are produced organically. They also extend a helping hand to laborers by providing them with better education, medical facilities, accommodations, improved working conditions, insurance, and other perks.
The founders developed innovative business plans and creative products. They found organic clothing can provide a formal and corporate look. However, the idea of an organic outfit didn’t appeal to many people. Consumers thought a trendy and funky look could not be achieved through organic wearables—WRONG!!
We can get a trendy look from organic textiles. NOBRE has emerged with a varied line of products involving formal wears, casual shirts, tees, jeans and a wide range of other attractive items. The products’ most unique feature is being free from chemicals and toxic materials. This ensures that the product is not harmful to anyone, not even for those who fabricate it.
The social action doesn’t end there, more than 20% of the firm’s profits go for welfare generation. Future plans include offering people from all over the world the best quality wearables, while providing their workforce with the highest standards of living possible.
Nobre believes fashion is not just to be worn, fashion is a reflection of what you are and what you believe in. Their ideology promotes and respects ethical values. Nobre believes men need the qualities of kindness, humbleness, and politeness, honesty and caring for every living form!
NOBRE has a very different ideology and surely they will set an example for a world freer from social evils.
NOBRE launches their INDIEGOGO CAMPAIGN on SEPTEMBER 12, 2014.
Await the good response!
Photos courtesy of the author
Amazed the word “gentleman” didn’t make an appearance
I believe the article length was the limit..You can find out more at our indiegogo page..:) https://www.indiegogo.com/projects/nobre-clothings/x/6553070