
I was driving down the highway one afternoon, half-distracted by traffic and the kind of low-grade existential fatigue that settles in after a long week, when I saw it: a massive billboard advertising a local megachurch.
This thing was enormous — prime real estate right above one of the busiest interchanges in the city. It probably cost more than my car. Maybe more than my annual salary.
Towering over the motorway, with a polished slogan about belonging or breakthrough or destiny or something else equally vague and market-tested.
But what really caught my attention wasn’t the message. It was the people on the billboard.
They were beautiful. Every single one of them. Teeth so white I squinted. Glossy hair. Carefully casual outfits in soft, coordinated tones. Not a wrinkle, blemish, or awkward body type in sight. They all looked young, healthy, confident — and white. Every last one of them.
And it wasn’t just who was on the billboard that got to me — it was who wasn’t.
There were no fat people. No pimply teenagers. No exhausted single mums with a baby on one hip. No middle-aged dads with thinning hair and that look in their eyes that says “please let me sit down.” No one with a disability. No one who looked poor. No old people with walkers or awkward hearing aids. No one who looked like they’d just cried in the car before walking in.
It was a church billboard, but it might as well have been an ad for a tech startup or a new fitness program. Everyone on it looked like they’d already arrived. Like they had life figured out. Like the gospel had been good to them — and by gospel, I mean teeth whitening, Botox, and a personal trainer named Mitch.
I stared at it for a moment, then muttered to my wife, “I wonder if that’s a stock image. There’s no way those are actual people who go there. It’s too damn perfect.”
She didn’t say anything. Just kept looking out the window.
A minute later I added, “I couldn’t go to that church. I’m too ugly. Security would probably stop me at the door.”
I was joking. Mostly. But the joke came from somewhere real. Because I’ve felt it before — that quiet disqualification. That sense that whatever God is doing, wherever God is moving, it probably looks a lot like that billboard. Clean. Curated. Controlled.
But then I remembered Jericho.
The City of No Miracles
Jericho was the kind of place that didn’t need help.
It had history. Reputation. Significance. One of the oldest cities in the world, layered with spiritual symbolism and national pride. The kind of place where people knew how to play the part.
It was the first great victory after Israel crossed into the Promised Land — the site of a miracle everyone still talked about generations later. Walls fell without a fight. Trumpets sounded, and the city collapsed like a stage set. Jericho became a monument to divine power, to the triumph of faith.
But somewhere along the way, it rebuilt itself.
And when Jesus enters it centuries later, those ancient stones are back in place. The city is intact. Alive. Functional. Familiar. The crowd is already gathered. The structure is already in place. Jericho doesn’t need a miracle — it has a system.
And Jesus walks through it.
He enters the gates. The people surround Him. They’re curious. They’re watching. But He doesn’t stop. He doesn’t heal anyone. Doesn’t perform a sign. Doesn’t leave anything behind but dusty footprints and a few confused onlookers.
It’s not that Jericho was hostile. It was just… fine. Together. Impressive, even. The spiritual and social center of gravity.
But there were no miracles there.
And maybe that’s not an accident.
It’s easy to romanticize a place like Jericho.
It has the credentials. The stories. The architecture. You can build a spiritual empire on a place like that. Host conferences. Attract influencers. Film teaching series with dramatic backdrops. Jericho knows how to look the part.
And sometimes, that’s enough to convince everyone that God must still be working there.
But in this story, Jesus moves through it like a man passing through an airport terminal. He doesn’t settle. Doesn’t linger. Doesn’t even teach, as far as we’re told.
He just… keeps walking.
And I can’t help but wonder: what was it about Jericho that made Him keep moving? Maybe the people were polite. Maybe the welcome was warm. Maybe someone offered Him a coffee and told Him they’d been praying for revival.
But nothing happened there. Not in the text. Not in the dirt.
And when I think about that billboard again — the faces, the perfection, the airbrushed spirituality — I feel a strange sadness I didn’t have words for at the time. Because some places carry so much legacy, so much polish, so much practiced performance, that there’s no room left for need. No room left for interruption. No cracks left for the light to get in.
And sometimes, the miracle is not in the city.
Sometimes, the miracle happens after you leave the gates.
The Road Outside the Gates
It’s easy to miss, but the only recorded miracles connected to Jesus’ visit to Jericho don’t happen in the city itself. They happen on the way in, and on the way out.
As He approaches the city, a blind man sitting by the roadside begins to shout. He can’t see what’s happening, but he can hear the commotion and somehow knows that Jesus is near. While everyone else is swept up in the excitement, this man — the kind people usually avoid — is crying out for mercy. The crowd tries to silence him. They tell him to be quiet, to stay in his place, to stop making a scene. But he won’t. And Jesus stops for him.
Not for the crowd. Not for the leaders. For the man on the margin.
Jesus asks him what he wants, and when the man says, “I want to see,” Jesus heals him. That’s where the miracle takes place — not inside the city walls, not in the temple, not in the home of a priest, but on the edge. On the road. With a man who had been dismissed by everyone else.
Then, inside Jericho, Jesus sees another man — Zacchaeus. A tax collector. Wealthy, yes, but despised. Spiritually suspect. He’s not blind, but he still climbs a tree to get a better view, knowing full well he won’t be welcomed by the religious elite. He’s another outsider, living within the system but never really accepted by it. And Jesus stops for him, too. He calls him by name. He invites Himself to his home. And for a man whose entire life had been defined by status and corruption, that moment of being seen and chosen was the miracle.
The city had walls. The system had order. The crowd had expectations. But Jesus bypasses it all to stop for the people no one else would have.
These are the only moments the gospel writers bother to mention from Jericho. Two men, neither of whom belonged in the spotlight. One poor, one rich. One physically broken, one morally compromised. But both on the outside of whatever Jericho stood for.
And both, somehow, seen.
The Ones We Don’t Put on Billboards
I haven’t been able to stop thinking about that.
Because if Jericho represents the religious center, the moral middle class — if it’s the place with legacy, structure, and spiritual performance — then what does it mean that Jesus walks through it without doing a single public miracle there?
What does it say that He bypasses the people with the best seats and best reputations and stops, instead, for a blind beggar on the outskirts and a social outcast man up a tree?
It says something we don’t like to admit: that the people we often overlook, avoid, or disqualify are the very people Jesus is drawn to. That grace has a habit of ignoring the center of the room and moving toward the edges. That transformation doesn’t happen where appearances are most carefully managed but where desperation lives.
Jesus is for the people we don’t put on billboards.
So, it makes me wonder about the kinds of churches we keep building — and who we keep building them for. The ones with high production value and polished branding. The ones that know how to market “breakthrough” and “purpose.”
I wonder how many miracles are happening outside their doors. How many sacred moments are unfolding on the fringe while the spotlight shines on the stage?
I don’t say that as an attack. I say it as someone who’s felt that ache. That outsider feeling. That quiet voice that whispers, You don’t belong here. You’re not shiny enough.
But Jesus never seemed drawn to the shiny.
He stopped for the messy, the desperate, the overlooked. And not just to heal them, but to dignify them. To be seen by Jesus wasn’t just a miracle of healing. It was a miracle of worth. Of being called down from the tree. Of being spoken to through the noise. Of being noticed on the side of the road when the whole crowd was walking the other way.
That’s the Jesus I still believe in.
And that’s why, as ridiculous as it sounds, I can’t get that billboard out of my head.
Because it reminds me that I’ll never find Jesus in the places that only celebrate strength. I’ll find Him where weakness still has room to speak. I’ll find Him outside the gates. On the fringe. Just past the walls. Among the ones who were never asked to pose for the billboard photo.
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This post was previously published on MEDIUM.COM.
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