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Imperio Consulting is on a mission to optimize team performance in businesses. Drawing on the experience of founder Eric Brown’s 12 deployments as a Green Beret, the famous elite soldiers of the U.S. Army, this innovative consulting firm cuts through the chaos to transform teams into cohesive units that perform at their peak.
It would be hard to overstate the high stakes involved during a Special Forces mission. Failure can mean severe injury or worse, which is why Green Berets adhere to proven best practices in leadership and team building. These are the same principles and procedures Imperio Consulting brings to the corporate world.
“We apply principles honed in Special Forces to create resilient teams that thrive under pressure and adapt to change, fostering an inclusive and high-performing organizational culture,” Brown explains.
The first of these is simplicity.
The work of keeping things simple
“In my experience, most people misunderstand what simplicity actually is,” Brown says. “They assume it means easy, but simplicity is the result of a process that clears away complexity and focuses on the essence of a particular mission.”
In other words, it takes work to make things simple. That’s part of the service Imperio Consulting provides. Brown and his team of experts assess the business’s current situation and needs, help leadership explore the possible solutions, and customize a simple solution that will result in their desired outcome.
“We find ways to eliminate unnecessary bureaucracy in our clients’ operations,” Brown says. “We also deliver results that can be measured empirically.”
Adaptability is the second principle Imperio Consulting uses to optimize teams.
Adaptability: Trusting and empowering people
In combat, the battlefield continually changes, and surprises are often in store. Today’s competitive, ever-evolving business landscape is much the same due to technological advances and shifting markets. That’s why Imperio Consulting’s Green Beret Approach emphasizes the importance of adaptability.
“Once leadership has determined the correct strategic direction, every team member needs to understand their role,” Brown says. “Additionally, for a company to succeed when conditions change, it must be agile. The team must be capable of responding to real-world factors as they arise and have the power to make advantageous decisions based on new information. In a word, businesses need to be adaptable.”
Imperio Consulting’s Green Beret Approach helps businesses cultivate adaptability by paying particular attention to their team dynamics and organizational culture.
“Your team members need to have the discretion to fulfill their assigned roles,” Brown says. “Trusting people to do their jobs and giving them the authority to make any necessary changes on the fly are key elements of business success.”
Brown also emphasizes the importance of psychological safety. “To be innovative, your workplace needs to be a safe place to take calculated risks and try new things,” he explains. “Your staff should be able to conduct experiments and even fail. What looks like failure today will be tomorrow’s breakthrough.”
To help businesses become more adaptable, Imperio Consulting identifies any red tape in operations that limits your team’s potential. They also address any weaknesses in organizational culture with on-site training, keynote presentations, and workshops that can last anywhere from a half day to multiple days at a time.
The third principle Imperio Consulting emphasizes is collaboration.
How Imperio Consulting cultivates collaboration
“One of the main mottos of the Green Berets is to help others by, with, and through them,” Brown explains. “When we go into a country that’s having trouble and help them overcome their challenges, we do it alongside them.”
According to Brown, this principle also helps businesses boost their productivity. “People can forget how to work together and engage each other,” he says. “Maybe your team members don’t even realize what others’ strengths and weaknesses are. Maybe they’ve even gotten comfortable in their silo and don’t talk to people in other departments. We bring a people-centric approach that gathers everyone around the table and opens the lines of communication.”
Toward that end, Imperio Consulting helps assess the staff with personality inventories and surveys that help them understand how they tend to communicate. This information empowers everyone on the team to approach individuals in the most effective way.
Another key element of effective collaboration is honesty and receptivity to new ideas. “When your team doesn’t feel safe speaking with candor and telling you what they really think, then you have a problem,” Brown says. “Making good decisions relies on having all the information you can.”
To foster strong interpersonal relationships characterized by openness, Imperio Consulting conducts team-building exercises to help team members connect and work together. “We do a variety of different things, from ice-breaker games to scavenger hunts,” Brown says. “We get even the people who are usually quiet to talk.”
The Green Beret approach
Simplicity, adaptability, and collaboration — those are the keys to the Green Beret approach. They’re also the principles Imperio Consulting uses to improve business teams’ performance.
Imagine your team working harmoniously with open communication and solid trust in each other. Imagine skyrocketing productivity and the profits to match. Imagine the shared pride your team will feel, enjoying the fruits of your success together.
That’s precisely the transformation Imperio Consulting enables. To bring the Green Beret approach and its rewards to your business, contact them today.
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This content is brought to you by Scott Bartnick
Photo provided by the author.
