Sarah Gross gives some great tips for starting a socially responsible business.
“Suddenly it occurred to me: How about developing a scrumptious new dark chocolate line, selling it, and donating the profits to animals in need?”
Sarah Gross is the Founder and President of the B Corp Rescue Chocolate, a vegan chocolate company whose profits are donated to various animal rescue organizations. She talks about how she started the company, the challenges she’s had to overcome, and the impact she hopes to have in the world.
Imagine saving 90% of shelter animals. The “no kill equation” could make this a reality. Sarah Gross saw a way to help in the equation with some fine chocolate.