Some startup founders cut their teeth learning computer science at demanding universities. Others, like Michael Dubin, rely on their skills as improv comics.
Last week, Dubin took the Web by storm through his video ad for Dollar Shave Club, the startup he co-founded. The ad, which promotes the company’s monthly subscription service for razors, has already been viewed more than 3 million times. The spot cost $4,500 to make and works because of Dubin’s comic timing. In this interview, Dubin explains how a guy with no real technology chops created such a stir online and talks about what’s next for the company.
The company is not a joke. Kleiner and Marc Andreesen gave the team $1mm in October just based on the video as part of the pitch.