(Hat tip to Sociological Images.)
I have previously expressed my puzzlement at the bizarre gendering of food. Men like Big Portions, did you know? And meat! Women like teeny portions and gourmet food and vegetables, possibly because they are always dieting because our sizeist culture is under the impression that if you’re not size zero you’re worthless as a person. Below the cut we have a collection of ads and pictures that illustrate various sexist ideas about men and food.
Wine is not a thing men like, apparently. Men like beer. I assume this comes down to the “men are orcs, women are elves” dichotomy: men are rugged and simple creatures, and so like rugged, simple, manly drinks that taste good, like beer. On the other hand, women are sophisticated and cultured, and prefer sophisticated and cultured drinks such as wine. It’s a good thing that beer company dude made a beer that sophisticated men could drink without having to pretend to be cultured enough to actually enjoy wine.
Aaaarrrggh so much femmephobia. The framing of a certain beer as one that tastes good, and is hence more masculine, is interesting: men are supposed to Know Things about beer and that drinking an inferior beer is hence unmasculine. Please note that tight jeans are “your girlfriend’s jeans,” and therefore laughable for a man to wear. In addition, skinny jeans show off one’s body, but as everyone knows men don’t have attractive bodies, so they are therefore hilarious.
Did you know that men are not supposed to like “teenybopper hits”? Like Britney Spears! Or Kelly Clarkson! This is such an utterly dispiriting ad to me. I mean, this dude is up there singing Miss Independent, having a great time, getting really into it, and then this bartender lady just shuts him down. Such an asshole. And instead of having fun singing Britney Spears, he sits ashamed and embarrassed with his friends, pretends that the person they’re referring to is “a different Sean.” What does this ad have against fun?
Note that the female bartender has the masculine-gendered trait of knowing things about beer and is not mocked or portrayed as a “dyke” because of it. It’s classic femmephobia– a man not knowing things about beer is shameful, but a (conventionally attractive) woman who knows things about beer is cool.
Pink sweaters are not for men and possibly a sign that you are being pussy-whipped (which is a phrase that, as far as I can tell, means “is in a relationship”). Elaborate fruit dishes with marshmallows are also for girls! Possibly because there is fruit, because fruit is all the feminine. Fortunately, you can be saved by the power of Fried Chicken and still get to watch the game with your bros.
Men can eat a lot of food! Women don’t eat a lot of food! Because they have teeny stomachs and, as discussed before, are always dieting!
Much as women need a reason to have sex and men only need a place, women need a reason to eat and men only need a plate.
This is “women are elves” again, the same as in the wine ad– women care about all that gourmet stuff. Men, however, are cavemen who are like “is there food? Is it on my plate? NOMS.”