The future has come to San Antonio, Texas, where one of the on-air personalities at KROV-FM is not a person at all.
Meet Denise. She is not a real person, but instead, a personal assistant conjured up by Guile 3D Studio. She used to be a AI secretary, starting Aug 24th, she'll be promoted to AI DJ at KROV in San Antonio. Denise cost a meager $200 when she was “hired” as a personal assistant to answer phone calls, Google things for people, check emails and make appointments. You know, the same kind of things you have your intern do after you've bought him for $200. It was radio personality Dominique Garcia's idea to promote Denise to DJ.
Don't get too excited, Denise can't actually fill airtime on her own. For the most part, she requires a human writer to script out what she needs to say. How is that any better than a traditional DJ? Money, dear boy. Apparently DJs demand thousands of dollars a year in return for their work, whereas a personal assistant for this personal assistant-turned-DJ can probably be found for only tens of dollars an hour.
This is bad news for on-air personalities, as they could now be seen as easily replaceable by ambitious, cash-strapped stations. It was hard enough for people to get jobs, and now another place where technology could be making the human touch irrelevant. One thing's for sure: she's no Bobby Jimmy.