This Anti-Bullying Ad Aimed at Grown-Ups Could Change the World

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Joanna Schroeder is the type of working mom who opens her car door and junk spills out all over the ground. She serves as Executive Editor of The Good Men Project and is a freelance writer whose work has appeared on sites like xoJane,, and The Huffington Post. Joanna loves playing with her sons, skateboarding with her husband, and hanging out with friends. Her dream is to someday finish her almost-done novel and get some sleep. Follow her shenanigans on Twitter.


  1. Luke Davis says:

    I like the ad, its a good start.
    I don’t think it goes far enough though. Its rather tame and it only shows the lighter stuff of what goes on in ordinary schools. But I guess it is a case of at least there is something out there.

    • Great ad – very powerful.

      Luke – Not sure tame is the right word if you considered actually witnessing this happening. The thing is, if we consider something like this tame we are more likely to let it go as ‘just a bit of fun’. It is then it escalates to the things you are probably referring to. We need to recognise the signs from the beginning and significantly lower our tolerance levels. I agree with you that it’s a good start. Sometimes going for the big shock stuff just numbs people to it because it can be seen as shock tactics and therefore exaggerated.

      • Luke Davis says:

        True I guess. I’m an Australian and a smoker we have the pictures on our smokes of the various cancers and harm smoking can do and I must admit I haven’t looked at them in years.

        Some of the stuff I went through would land an adult in jail for 10 years yet in school no one gives it even a second thought. So maybe if there was a series of them and this was the first and they showed how things escalated. I honestly think though that there is a level of denial about what goes on but how to get through to people I am not sure.

        Also having thought about it a little the posture on the guy being bullied is wrong, he looks up way too much and his shoulders aren’t slumped anywhere near as much, he doesn’t withdraw into himself when surrounded and he also doesn’t seem to have the hyper awareness I remember having.

        But saying that I really do like the ad it bought back way to many memories for me and the stuff the bullies were doing is exactly what would happen.

  2. A good start. It should be noted, however, that by depicting the ridiculousness of adults engaging in bullying, the PSA misses the kinds of bullying that happens in workplaces: sexism, homonegativity, transphobia, ageism, etc.

    It didn’t escape me that the on,y people who appeared in the PSA were white men.

    • Joanna Schroeder says:

      This ad is very specific to one thing, and it is French, not American. Not surprising that it’s not as diverse as we’d like in the US.

      I dont think an ad that’s supposed to depict childhood-style bully can or even should talk about workplace bullying. That’s not what it’s about, despite the fact that it takes place in a workplace. That would cloud the issue.

    • Luke Davis says:

      It hasn’t escaped me (I am white) that the only people who have ever screwed me over are white people. I can’t remember a single incident in school of being bullied by an Aboriginal, African American, Papa New Guinian, Asian or Indian. I am sure it happens in other races and cultures but as a rule in a primarily white school the minorities already have there own problems with racism to start bullying other kids.

  3. Saw this one a week or so ago – VERY effective.

  4. Ann Sevaaetasi says:

    Luke , if you are from Australia how can there be African Americans there ? Would they not be African Australians ? This is not about race, but about how this would and could happen in an adult environment. No child or adult should ever be subjected to bullying. Ever !

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