— You’re sitting in a meeting room waiting for your client to enter. You’ve never met before, and you only know his name is Sam. You plan to establish some rapport before diving into the substance of the negotiation. You’ll probably touch on a sports reference, the same icebreaker that’s brought you success in the…
Beth Fisher-Yoshida
About Beth Fisher-Yoshida
Beth Fisher-Yoshida, Ph.D., CCS, is a global expert and educator in negotiation and communication. She’s the program director of Columbia University’s Master of Science in Negotiation and Conflict Resolution, a negotiation consultant for the United Nations, and the CEO of the consulting agency Fisher Yoshida International. Her new book, New Story, New Power: A Woman’s Guide to Negotiation, helps women of all ages make successful negotiations a reality. Learn more at bethfisheryoshida.com.