—
Packaging can make or break a brand. If done right, packaging can become the reason for a brand’s unique position in the market. This is the reason industries regardless of the products are often choosing custom packaging.
Custom packaging allows a brand to choose the material, size, style and even designs for the packaging boxes. As a brand, you can launch different designs for each product by choosing customizations for each box. Read this guide to find out different tips you can use to enhance your custom product packaging and increase sales.
1. Choose from Sturdy Materials
Start by selecting the material for your products. Each material offers a unique feature. Choosing a material should depend on several factors such as shipping distance, the fragility of the product, and the customer demand. Here are a few materials you should consider for your packaging boxes and bags:
1. Kraft
Kraft is one of the most eco-friendly materials that brands use to ensure sustainability in their packaging. In its most natural form, kraft is rugged and brown. Boxes made of kraft can protect the products from certain external factors such as moisture to some extent. Brands pack products such as serums in kraft boxes.
2. Cardboard
Choose cardboard boxes to keep your products safe from external factors such as dust and moisture to some extent. Cardboard is a lightweight, cost-effective and sustainable material. You can ship products such as jewelry items and skincare products in cardboard boxes of different sizes and styles. Design the boxes as per your brand’s needs.
3. Corrugated Cardboard
Corrugated cardboard offers a corrugated flute sandwiched between two cardboard sheets. This composition makes this material a sturdy choice for shipping fragile items over long distances. Get custom mailer boxes for small businesses made of corrugated cardboard to ensure they keep the products safe during shipping.
4. Plastic
Plastic is still preferred to package fragile items because of the high-tensile strength and puncture resistance it offers. Brands are now moving toward bioplastics to reduce their carbon footprint. Many industries use printed mylar bags to pack products such as facemasks, coffee beans, and flour to keep the products fresh and increase their shelf life.
5. Rigid
Rigid is one of the sturdiest packaging materials in the market that also offers a luxurious look to your boxes. There are many styles you can choose for rigid boxes to enhance the look of your products. Rigid boxes can protect the products from external factors such as pressure, water, and temperature to a large extent.
2. Pick a Custom Size
Choosing a customized size rather than using stock boxes can help your brand in many ways. You can attract a larger customer base and ensure your products’ safety during shipping. Each product has different dimensions and the one-box-fits-all technique cannot work well if you want to establish a unique brand identity. This is why it is important you offer variations in sizes for every product.
3. Opt for Functional and Aesthetic Styles
The primary purpose of packaging is to ensure the product’s protection but brands use custom packaging to attract customers toward the products. This also includes choosing a functional and visually appealing style. Here are a few options for you to consider for your next product packaging:
1. Tuckboxes
Tuckboxes offer a functional and aesthetic look when displayed on the shelves. These boxes offer one or more flaps that are folded inward to keep the product protected. These boxes keep the products inside the box even when the box is placed upside down. Try styles such as straight tuck, reverse tuck and auto-lock bottom tuck.
2. Open Door Boxes
As the name suggests, these boxes reveal the product when the flaps are opened like doors from the sides. This style is mostly used in luxury packaging and gives a memorable unboxing experience to the customers. Pack your products in open-door boxes to attract more customers toward your products.
3. Sleeve and Tray
This box style is made of two different pieces; a hollow tray and a sleeve. Brands pack products such as scented candles in these boxes to give a beautiful unboxing experience to the customers. The sleeve covers the tray from four sides. Design the sleeve with intricate patterns to attract more customers toward your products.
4. Decide the Designs and Colors
Designs and colors play an important part in enhancing a packaging’s look. You can choose minimalist and maximalist designs on your product packaging to attract more customers. Minimalism works on using less space for visuals while maximalist designs focus on leaving fewer empty spaces. Pick colors that align with your brand for a coherent brand image.
5. Study Consumer Behavior Analysis
Brands that find ways to connect with buyers can convert them into lifelong customers. This is why when you are choosing custom packaging you should incorporate customer reviews to connect emotionally to them. This can be done in various ways such as coming up with personalized psychographic surveys to find the customer’s interests when it comes to custom packaging.
6. Consider Adding Inserts
Inserts can provide cushioning and offer a beautiful unboxing experience to the customers. There are different materials your brands can choose for custom inserts in your boxes. Some of them are:
1. Foam
EVA foam provides great cushioning and it can be customized in different shapes as per your products’ needs. You can choose this foam in custom colors to give a beautiful look when the customers open the packages.
2. Cardboard
Brands often use cardboard inserts to keep the products inside the boxes protected during shipping. These custom cardboard inserts prevent the products from getting any jerks. Try different designs for these inserts for an enhanced look.
3. Fabric
Fabric is usually added to the boxes to add a touch of luxury. You can choose velvet or silk in various colors to add to your luxury boxes. Most brands add fabric when packing high-end products such as jewelry.
7. Add an Emotional Touch
Brands are always competing to be the customer’s favorite. While there are no certain rules that can guarantee your brand’s success you can always incorporate ideas to get customer’s attention. One such way is to add an emotional touch to the boxes. Most brands go for a thank-you note to make the customers feel important. You can also include discount codes or free samples.
Choose Custom Packaging to Increase Your Sales
Now that you know these tips you should incorporate them in your custom packaging to boost sales. Investing in custom packaging can help a brand in getting a good return-on-investment. You can also stand apart from the competition in the market with customized packaging styles and designs.
—
