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Imagine visiting a friend in their home. Then upon arriving, you spot a Microsoft mug like the one below sitting on their living room center table.
If you are like most persons, curiosity will get the better of you, and you will be forced to ask, “Nice mug, how did you get that?”
Now, imagine your surprise if he replies and says, “They are promo freebies from Microsoft. You get them when you buy their blah blah blah.”
At that moment, you will wish above anything else that you can place an order right away and get your hands on similar novelty coffee mugs.
Why? Who wouldn’t want a piece of Microsoft adorning their homes?
8 reasons custom mugs are a perfect promotional product
This simple illustrative case study above is a typical example of how a promotional custom mug can send a positive message about your brand and draw more customers in.
In the next few minutes, we are going to look at 8 other reasons why custom mugs make perfect promotional products.
1. They scream out your brand name
The primary message in any marketing/advert campaign is the brand name. This is what you want people to see first and remember forever.
Luckily, there is no missing a brand name planted on a coffee mug. The texts are usually written in big, bold, and catchy fonts.
See some hard-to-miss examples:
Want to make similar custom mugs for your brand’s promo campaigns? Contact LastDropMugs today! They have awesome designs for just about any profession or business you might be into.
See a sample mug from their large library of novelty mugs.
2. They help maintain customer loyalty
As much as every brand wants the influx of new customers, retaining old ones is just as important, too. Luckily, there is a good chance of doing that with custom mugs.
It is not every time you have to offer discounts or give out coupons to existing customers. Sometimes, providing them with little gifts like handmade or branded mugs can go a long way, too.
3. They boost brand awareness one mug at a time
Since your customer base will most likely consist of people from all walks of life, giving out branded mugs can be a way to spread the word about your brand even further.
Think of the number of customers that will get their hands on those mugs if you decide to run a promo campaign. Now, assuming they take the mugs to their homes, workplaces or gift them to friends, how many more eyes do you think that will bring to your brand?
Obviously, that is a lot of exposure.
4. They can improve the success rates of sales pitches greatly
Believe it or not, your brand is not the first or the only brand pitching to consumers. People hear these things every day, so much so that for some, sales pitches are nothing but another rant from the newest brand in town.
You can change that narrative today with custom mugs.
It is well-established that human beings love free things. So rather than bore your prospects to death, lead the conversation with a branded custom mug in hand. Offering such a gesture at any point in the sales process can go a long way in making them listen to you differently.
Another trick I really love and find effective is the coffee-in-hand strategy. This works well for brands that go about pitching to people in person. The strategy says you should not walk up to people empty-handed. Instead, go with something you think they will love. For example, you could offer a cup of coffee in a branded mug to keep their throat moist as you walk them through the sales process.
5. They are timeless
While most marketing strategies work in the short term, custom mug promotions yield long-term benefits. For instance, if you hand out custom mugs to a few customers today, such mugs could be seated in their homes or offices for the next five years, announcing your name to every Tom, Dick, and Harry that stops by during that period.
So, in other words, today’s custom mugs investment could continue to spread the word about your brand for many years to come.
6. They are the fastest way to the hearts of prospects
How many times have you sent email pitches to prospects but only a few responded? How many times have you offered freebies on your business social media pages but only a few customers turned up interested?
My guess: Always!
Do you know why? Because not everyone is interested in what you are offering.
In contrast, everybody loves branded pieces. Branded pens, branded notepads, branded bags, and, of course, branded mugs.
These items give people the validation they seek – a show off to friends, family, and colleagues that they are a revered customer of the town’s biggest brand.
If you start attaching branded pieces to your marketing campaigns today, you can rest assured your response rate will increase by more than 100%.
7. They help create lifetime brand ambassadors
Every time a customer uses a branded mug, they do the work of a brand ambassador for the said brand. Whether at work, at the park, at home, down the street, or anywhere at all. Anytime they raise their mug up to draw out a sip, they expose your brand name to the world and announce you to everyone around.
8. They are perfect for all occasions
As many marketers will tell you, not all marketing content is ideal for all occasions. Some are meant to be served online. Some at trade shows. Some should be handed out at social gatherings. Some are gender and location-sensitive. Some are best offered along with other marketing pieces.
Luckily, custom mugs don’t come with all those complexities. They are perfect for everyone and every occasion. You can hand them out on your website/social media/email, give them out in person at your office, or even send them to customers as gifts.
With branded mugs, everything really goes!
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