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Melton International Tackle has been an industry leader in tackle and fishing supplies for the last 25 years. What started as a school project has now evolved into one of the world’s most well-respected retailers in big game fishing tackle.
It all began when Tracy Melton participated in the Entrepreneurship program at the University of Southern California Business School. As a part of the program, he was assigned to create a mock business, where he chose to combine his love for big game fishing with his passion for the business world.
Melton developed a range of jet head trolling lures, which are now known as Melton Jets, which his project was built around. He earned top grades on this project, which motivated him to pursue his dream of establishing a high-end big game fishing business.
Melton was guided by Christopher Hall, one of the former managing partners of Tackle Supply in Sydney, Australia. With his help, Melton put together a 12-page catalog that featured a limited variety of custom trolling lures, which were difficult to find in the market, as well as a section of high-end tackle from renowned manufacturers.
Melton Tackle distributed the catalog to 10,000 anglers across the U.S., and orders were fulfilled by Melton himself, outside of his parent’s garage.
In 1994, Melton International Tackle eventually got enough traction to move to a commercial warehouse in Los Alamitos, California. Keeping a personal touch, every member of the staff took orders and handled customer service inquires.
Additionally, the company was kept busy with producing catalogs in 1994 and 1996, which grew from 52 pages to 88 pages. The circulation for these catalogs increased to 100,000 copies internationally. The 1997 edition of the Melton International Tackle master catalog was 102 pages in length and was mailed to over 150,000 of the world’s most serious big game anglers, increasing the companies global footprint.
At this time, Melton Tackle began to expand their offerings, and the Melton Rods rod shop was opened in 1997, where they continue to build some of the very best fishing rods for a variety of angling situations.
Featuring a range of rods from inshore light tackle to heavy tackle stand-up and tournament angling Melton Rods quickly became one of their staple products and today can be found onboard many of the world’s top sportfishing boats.
Melton Tackle features a range of products from Penn Reels, Daiwa Reels, and Hobie Outbacks, to name a few.
Each product has various features to accommodate every consumer’s needs precisely, which has contributed to Melton International Tackle becoming a pioneer in the industry.
Melton tackle further has a range of products on their website, which include reels, rods, rod and reel combos, lures, hooks, and terminal tackle, line, and leaders, accessories, boating products, kayaking products, apparel, and products categorized by techniques.
Additionally, their website features products from over 200 leading brands, as well as customization options, allowing consumers to purchase products that align directly with their preferences.
Melton Tackle has always had a focus on enhancing the customer experience and making it memorable, which has brought them, lifelong customers, with increased brand loyalty.
They have had a strong focus on customer satisfaction since their humble beginnings, and this has never changed, creating a long-lasting positive impression.
For more information or to view available products, visit Melton International Tackle online, and check out their Instagram, Facebook, and Twitter.
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