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You can ramp up your small business in one quick, easy move that provides multiple benefits.
Let’s begin with the appearance of a custom box designed by, well … you. Not an artist? Companies like BoxGenie have an online process that’s fun and easy, and they can provide help if you need it.
Build Your Brand
Begin the design with your logo or business slogan (or both). Then enjoy browsing additional design options. A little time spent on the design can reap big benefits. Custom boxes will increase the visibility of your brand and impress your customers–especially the first time they receive an order from your business. Custom boxes help build brand recognition and loyalty.
How does that work? Think about it from a customer’s perspective. A unique carton …
- says that your products are important to you rather than just something thrown into a box for shipment
- signals a real difference between your product and that of your competitors
- makes their order feel like a personal gift
Save Money
Increase your marketing as you build your brand without adding to the marketing budget. As your custom containers make their way through the shipping process, your logo and company slogan get lots of views along the way. Do you market your business on YouTube? Pull your viewers into the decision-making process by showing them several design options and asking for their opinions. Is your custom design Instagrammable?
Lower your shipping costs by using containers that are exactly the right size for their contents and sufficiently sturdy to protect your products at the same time. No more using an overlarge box and excess packing materials to pad the space. The savings on postage and packing may be small per shipment but will add up over time.
Save Time
No more trips to the post office or office supply store for boxes, only to find that they’re out of the sizes you need. No more hauling boxes back home. Custom boxes will be delivered to your address.
Go Green
Going green is important to so many people these days and could be the last little touch needed to make a sale. Of course, the real value of being environmentally responsible is the improved health of our planet. This is something that you can take personal and professional pride in, but it also appeals to people in multiple target markets. You should expect to find a good selection of eco-friendly packaging materials at any well-established custom box company.
Things to Look For in a Custom Box Company
Look for a company that believes your success is necessary for its own, which is actually true if the custom box company is a smaller, family-run business. Try to find a partner that is invested in your success. Other considerations are as follows:
- A company that does everything in-house is more likely to fill orders smoothly.
- Experience counts, so be sure that your choice has it.
- An eco-friendly organization will offer a number of green packaging options and use odorless, water-based inks. But it might be interesting to know whether the company walks the walk or just talks the talk. What steps have they taken to minimize their own negative impact on the planet?
Conclusion
As a business owner, you’ve already wondered about the cost. Just take a look; your bottom line may thank you. It won’t take much time since you can design a box quickly and easily online and check the price, too. You may find that the cost is well worth the benefits.
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This content is brought to you by Hannah Madison.
Photo: Shutterstock
