Marketing guru Seth Godin spells out why bad or bizarre ideas are more successful than boring ones.
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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
I am a writer, guitarist, creative coach and author of The Artist's Suitcase: 26 Essentials for the Creative Journey. My mission is to help others unlock their creative potential. I write about creativity and the arts, culture, and fatherhood both here at The Good Men Project and around the web. I am also a college professor who teaches music, art, technology, and writing. You can find lots of resources for creative people at kentsanders.net, and you can connect with me on Twitter.
