The Behavioral Blueprint: Nudging Toward Inclusive Action, One Moment at a Time With Katryn Wright

With special guest, Katryn Wright

On this episode of the Allyship in Action Podcast, Julie Kratz connects with Katryn Wright, a behavioral science lead specializing in social impact and organizational change. Katryn shares some fascinating insights that remind us that changing the world isn’t about grand gestures, but those tiny, actionable tweaks in our everyday moments. She discusses how behavioral science principles are applied to the evolving field of diversity, equity, and inclusion.

How to nudge people toward inclusive action, one moment at a time

On this episode of the Allyship in Action Podcast, Julie Kratz connects with Katryn Wright, a behavioral science leader specializing in social impact and organizational change. Katryn shares some fascinating insights that remind us that changing the world isn’t about grand gestures, but those tiny, actionable tweaks in our everyday moments. She discusses how behavioral science principles are applied to the evolving field of diversity, equity, and inclusion.

The conversation explores how behavioral science helps us understand why people behave the way they do in organizations, often deviating from desired behaviors, and what barriers and obstacles influence these actions. This discussion also delves into evidence-based strategies for changing behavior within the workplace to achieve DEI objectives.

Katryn provides practical examples, including a case study with a global telecoms company, demonstrating how data-driven interventions can successfully increase representation in hiring processes.

Key takeaways from this conversation:

Behavioral Science as a Practical Tool: Moving beyond abstract concepts to understand why people behave the way they do and how to create tangible change in organizational settings.
Specificity Over Ambiguity: Ditching the “woolly and fluffy” notions of culture for concrete, measurable behaviors in everyday processes like hiring, performance reviews, and team meetings.
The Power of “Just-in-Time” Interventions: Delivering the right message, from the right messenger, to the right people, at the right moment, to maximize impact and mitigate bias.
Data-Driven Decision Making: Using data to pinpoint specific areas for improvement and track the effectiveness of interventions, rather than relying on generalized assumptions.

Actionable Allyship Takeaway:

Identify one specific process or moment within your organization where you suspect inclusivity could be improved. Then, break down the behaviors involved and design a “just-in-time” intervention – a quick, targeted nudge – to encourage more inclusive actions. Remember, it’s about boringly specificity and practical steps, not grand gestures.

Find Katryn Wright at http://www.morethannow.co.uk/ and on Linkedin. Find Julie Kratz at https://www.nextpivotpoint.com/.

Read more about this topic and our interview in Forbes.

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This post was previously published on Next Pivot Point.

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