While shopping with his pregnant wife, Jarad Dewing discovered that sexist messages start very early for little girls.
After discovering we are having a little girl, my wife reminded me we needed to go to Babies”R”Us and set up a baby registry. While perusing outfits (“This is sooo cute! OHMIGOSH let’s get this!”) I noticed a greyscale hoodie and bodysuit combo by Carter’s that read MOMMY’S LITTLE GENIUS. “Oh, this is perfect,” I thought, and then I checked the hoodie, which read LITTLE GENTLEMAN ACADEMY. “Huh. Maybe there’s a girl version?” I hoped.
I turned around, and there was the corresponding set, specifically for girls. It read BEAUTIFUL IN EVERY WAY.
What. The hell.
It’s not enough that women are judged on their looks or feminine personality traits, it’s not enough that women make 30% less money than men for the same work, it’s not enough that assertive girls are “bossy” and smart girls are “nerds” and strong girls are “tomboys”…
No. Now we must inculcate our innocent newborn girls with the paradigm that their minds do not matter. “Nobody likes a smart girl!” we’re teaching her. Just be beautiful! That’s all you’re good for!
I call b*llshit. Shame on you, Carter’s. Shame on you, Babies”R”Us.
Our little girls deserve a better start than what you’re offering.
Also read: Why I Bought Boys’ Underwear For My Daughter by Tom Burns