Storytelling triggers every part of the brain.
Listen to Real Men Feel, #215, “Is There A Place For Emotions In Business?” here:
“If you have videos of people that you’ve helped telling their stories, they carry you through those tough days. That can keep you inspired.” ~ Ian Garlic
Online video storyteller, Ian Garlic, encourages businesses to be emotionally attached to their customers. He is a personal development veteran and loves bringing his emotional side to his work and using the power of stories.
Any business is about adding value and there cannot be value without emotion. Being emotionally attached to your customers allows you to attract and work with people you like, care about, and leave you fulfilled, instead of people that drain you.
Ian shares multiple tips for mindset, marketing, connecting with ideal customers, and much more. Plus, the importance and power of using stories in your business. We think in stories, and we remember stories because they evoke emotion and feeling. Every time you buy something, you are buying a story.
Grab the Real Men Feel Guide to Friendship for a list of places you can meet more male friends and get on the Real Men Feel weekly newsletter.
Topics and Questions Include:
- (1:57) Have you always been skilled in getting people to relax and share their stories?
- (2:48) You’ve done a lot of video work with leaders in personal development – were you active in personal development before working in the field?
- (4:13) How can storytelling impact a business?
- (7:40) Taking psychological ownership of tasks
- (9:04) Responsibility doesn’t mean blame.
- (9:46) How is the pandemic affecting your business?
- (13:49) What is marketing?
- (16:42) How do you define the Curse of the Expert?
- (20:18) Perfectionism
- (23:03) Is there a current buzzy marketing time-wasting activity you see people flocking to?
- (24:39) Can there be value without emotion?
- (25:32) What does work well in marketing for an online entrepreneur?
- (33:30) How important is mindset in business?
- (36:03) Is there an aspect of working with people you like most?
- (36:58) Tell me about the Garlic Marketing Show?
- (38:12) What’s the best way to learn more about you?
◊♦◊
Watch Real Men Feel, #215, “Is There A Place For Emotions In Business?” December 1, 2020
“To me, marketing is just portraying the value of taking an action.” ~ Ian Garlic
◊♦◊
Learn more at IanGarlic.com, AuthenticWeb, and StoryCrews.com. Connect with Ian’s work on YouTube
Check out the books mentioned in this episode: Trust Factor: The Science of Creating High-Performance Companies, The Actor’s Life.
Need to talk about getting out of your own way? Visit TheAndyGrant.com/talk.
Scroll down to the author bio for all the links to access more #RealMenFeel
—
This post was previously published on RealMenFeel.org.
***
Improve your writing, expand your reach, and monetize your craft.
Join The Good Men Project’s Writers’ Community on Patreon.
We welcome all experience levels.
Learn more on our Patreon page.
***
Photo by Ian Schneider on Unsplash