
- James Bond is the character whose wardrobe people want to copy the most, with 59,546 social media posts with tags featuring James Bond wardrobe related terms.
- Rachel Green is second, with 25,641 posts, and Rory Gilmore ranked third, with 12,189 posts.
- Carrie Bradshaw rounded off the ranking, with 3,181 posts.
New data has revealed the TV or film characters whose wardrobes fans want to emulate the most, with James Bond topping the list.
Using data sourced from TikTok and Instagram, clothing brand Superdry analysed the number of posts that 174 of the most fashionable TV or film characters have featured in regarding their wardrobe. Examples of hashtags include #jamesbondstyle, #blairwaldorfaesthetic and #carriebradshawoutfits.
James Bond is the character whose wardrobe people want to emulate the most, with 59,546 posts. Over the years, James Bond has become synonymous with style and fashion, from his designer suits to his Aston Martin cars. There are now many blog posts and sites dedicated to James Bond clothing and how to dress like the world’s most famous spy.
The second most desired character’s wardrobe is Rachel Green, with 25,641 posts. Some have described this fan-favourite Friends character as the ultimate 90s fashion icon, and her vogue wardrobe remains as desired today as it was when the series first aired.
Third on the list is Rory Gilmore, with 12,189 posts. The Gilmore Girls teen protagonist is known for her Y2K style and for making cosy knits, preppie outfits and autumnwear the look to have.
Taking the fourth spot is Blair Waldorf, with 11,302 posts. Gossip Girl has always been known for the character’s wardrobes, with one of the show’s leading characters, Blair, often stealing the show with her outfits. Blair had a knack for blending prints and fearlessly embracing vibrant colors.

Another Gossip Girl fashion icon, Serena van der Woodsen, has the fifth most coveted wardrobe, with 7,768 posts. Since Blake Lively first graced our screens as Serena, fans have been captivated by the Upper East Side beauty’s fashion choices. Her laid-back, bohemian wardrobe mirrored her rebellious nature and craving for adventure.
In sixth place is Monica Geller, with 7,328 posts, making her the Friends character with the second most desired wardrobe. Seventh place goes to Cheryl Blossom, with 6,619 posts, making her Riverdale’s most fashionable resident.
Elena Gilbert is in eighth place, with 3,340 posts, and in the penultimate spot in the ranking is Villanelle, with 3,292 views. Vampire Diaries protagonist Elena has a casual, comfy wardrobe making it accessible for fans, whereas Killing Eve hitwoman Villanelle has an extravagant, bold and lavish wardrobe to match her fearless and indulgent nature.
Concluding the ranking is Carrie Bradshaw, with 3,181 posts. The wardrobe of New York-based journalist Carrie in Sex and the City has captured the hearts of fashionistas around the world since 1998, with looks such as her iconic tutu skirt and her dream wedding dress.
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