
When I was a younger, I’d hear adults grumble that Valentine’s Day was just a “commercial day,” and it always left me scratching my head. Sure, I got the whole “you don’t need a special day to show love” argument but by that logic, why celebrate birthdays? After all, your loved ones should care about you every day, right? Back then, it didn’t add up
To me, February 14 was a magical excuse to celebrate love in all its forms — Valentine’s isn’t about proving love; it’s a dedicated pause to celebrate it — in all its forms. Romantic, platonic, familial, self-love.
Fast forward to now, and I see where the cynicism comes from, but that doesn’t mean it shouldn’t be celebrated.
The “commercial” complaint isn’t really about the holiday itself. It’s about what we’ve turned it into.
We’ve let glossy ads, influencer hauls, and sky-high expectations steal the simplicity away. We’ve replaced “I thought of you” with “I spent X amount on you.”
We’re the ones chasing “perfect” gifts, scrolling wishlists that feel more like shopping carts than heartfelt gestures.
It’s sweet in theory, but it feels impersonal. Why? Psychologically, stuff satisfies instantly but fades fast.
I know what you might say, yes we all love gifts and I know there are some material gift that does have sentimental value and there are things that we want to be gave but does that mean is appropiate for valentines or that make sense to what the festivities about.
I think we let the presure cave in and we forgot what it means to give something meaninfull as well as received it, cause is not only the gift is the way we received, sometimes we even think is better for people to give us a gift card so we can expend it how we want for fear that this person doesnt know what we actually like.
Somewhere along the way, many of us started measuring love in price tags instead of moments. That’s when the magic fades and the stress creeps in.
Don’t Let One Day Blind You
Ever notice couples who argue a lot and say unhelpful things to each other, yet on Valentine’s Day, they’re posting happy photos online or surprising each other with nice gifts?
It happens more often than we think, and sometimes we women play a part. We might go a long time without small gestures of care, so when they finally show up on a special day — like flowers once a year — it feels extra meaningful.
For a moment, it overshadows the tougher times and the days when we wished for more attention. It’s easy to let it carry more weight than it should, to quietly tell yourself, “See, things are good,” and push the everyday frustrations aside for a bit.
The warm feeling usually sticks around for a few days, maybe a week. Then life settles back in. The new perfume wears off, the photos slide down the feed, and the same old issues quietly resurface.
Before long, you’re looking ahead to the next occasion — a birthday, an anniversary, next Valentine’s — hoping it’ll bring that same sense of connection again.
It’s a pattern more common than we talk about. And it shows how much we sometimes lean on special days to feel like the relationship is working, instead of building the steady, quieter kind of care that makes every day feel a little warmer.
And the flip side happens too: if your partner treats you kindly and thoughtfully all year long, but this Valentine’s gets derailed by work or life piling up, no big surprise, just a simple home-cooked meal and great conversation — don’t let that one quieter day overshadow the steady love they’ve shown the other 364.
The ultimate Valentine’s gift: an experience.
Think fun, memorable moments that feel personal. That create memories you actually revisit. Moments you’ll actually look back on and smile about. Shared time just hits differently.
Dinner at your favorite local spot with family, friends, or a partner. Great food, great company.
It doesn’t have to be exactly on February 14. Thats why I think galentines is such a hit because friends meet any day that month, keeping things relaxed.
Busy Valentine’s crowds and traffic can take away from the fun, so pick your own time.
A short weekend trip is nice for couples, time to explore new places,whether it’s a fancy getaway or a simple road trip to a new spot, creates stories you’ll retell for years: the wrong turn that led to the best view, the late-night talks, the inside jokes born in the car
Try a one-day class like cooking or dancing. Many places offer them, and it’s a different way to spend time together, you get to learn a new thing while having fun.
Host a casual dinner party, everyone brings a dish, the table fills with stories, board games drag on till midnight, and the room echoes with laughter
The real value in things comes from the meaning we give them and the time we expend together. No matter the price tag, take for example: right now there’s this sweet trend blowing up among friend groups, each person brings the same small, thoughtful item (a fun chapstick, a sheet mask, a cute bracelet), so by the end of the night everyone walks away with identical little packages.
The gifts themselves are cheap and simple, but what makes them special is the ritual: seeing what your friends picked, knowing you all end up with the same goodies, and spending real time together unwrapping and celebrating the thought behind it.
It doesn’t mean that gift-giving isn’t valid or that it needs to be pricey or cheap — it just means that whatever you’re giving should have sentimental value.
Previously published on Medium.
Photo: iStock

Thanks for this. I sent it to my son because it hits at the heart of the heart much more effectively and convincingly than I can. (He gets numerous GMP links from me, and I’m deeply grateful for the benefit of your mission.)