On the voyage Darwin studied thousands of plants, animals and fossils around the world. He was particularly fascinated by the wildlife on the Galapagos islands which proved to be a real-life laboratory. He noticed that finches (and other animals) on different islands had different characteristics and he deduced that they were all descended from a common ancestor finch but they had developed separately. He conceived his theory that species survive through a process of ’natural selection.’ Those species that successfully adapted to meet the exigencies of their habitat survived while less successful variations died off.
At the time people believed that all species came into being at the start of the world or were created over time. In either case, the species were believed to remain the same. Darwin knew that his theory of the evolution of species would be heretical and incendiary.  He waited 20 years and gathered a tremendous amount of scientific evidence before publishing his findings in his classic book, The Origin of Species in 1859.  His decision was partly triggered by the publication of a similar idea by fellow naturalist, Alfred Wallace.
The book was a sensation in the scientific community and caused inspiration and indignation across the world. Darwin was mocked and ridiculed – particularly for his notion that humans and apes were descended from a common ancestor. But many eminent thinkers came to his support and the theory is now widely accepted today as one of the most brilliant ideas of the scientific enlightenment. Darwin is considered to be one of the most influential figures in human history. He was honoured by burial in Westminster Abbey in London.
Lessons for Innovators
Bide your time. Often an innovator will rush to market with his or her new idea but sometimes the world is not yet ready. Darwin knew that his radical theory of evolution would shake society and provoke a strong reaction. He strengthened his scientific standing and gathered a wealth of irrefutable data. He discussed his findings with a handful of trusted colleagues. Eventually he published his book and unleashed on the world his shattering idea.
Lobby the key opinion leaders. Darwin knew that there would be opposition in the popular media to his ground-breaking theory so he deliberately corresponded with leading scientists over several years to convince them to support his approach. He even kept a list of those for and against his proposition. At the time of publication he could call on many eminent allies to come to his support against poorly informed attacks. He did not have to do all the defence work himself. To promote your radical idea do not try to persuade the whole world. Focus on the most influential thought leaders in your field.
Based on a chapter in Think like an Innovator by Paul Sloane published by Pearson.
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This post was previously published on Destination Innovation.
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