A film makers shows us the eerie social and architectural consequences of augmented reality.
Film maker Keiichi Matsuda has this to say about his video look at the future:
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.
Will augmented reality eventually be projected onto every moment of our lives? Will it seem normal to us?