Belgian anti-speeding advertisement shows people attending their own funeral.
Broadcasted today on YouTube by Belgian institute for road safety ISBR this film shows people who drive too fast invited to their fake funeral by family and friends.
The institute’s website allows visitors to send the video and a message to the person they love asking them to drive slower. The Go For Zero campaign aims to reach a year without any death in Belgium, due to excessive speed.
The ad’s comment says:
Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this “slight” speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.
To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.