“When we were watching theSuper Bowl in a room of about 20 people and it came on, I actually didn’t know where to look,” Beckham told Ryan Seacrest of his David Beckham Bodywear spot.
“I’m very shy.”
The ad showed the soccerstar in his underwear, the camera lingering over his many tattoos as well as his posterior.
“It was kind of embarrassing,” Beckham said.
The England star, who has four children with wife Victoria Beckham, said his kids didn’t exactly know what to make of the racy ad either.
“The kids loved it,” he said.
“But they were also embarrassed as well because there was other people in the room.”
Beckham concluded that the commercial was easier to shoot than to watch in public.
“Shooting it, there wasn’t too many people in the room so it was pretty easy,” he said.
I watched the commercial because I had heard the huge sum that Beckham had made for bearing all (a nice switch if you ask me). I was really impressed with the ink. Very cool stuff. I am jealous mostly of that. I always wanted to get some wicked neck ink but just don’t have the courage to pull it off.
Anyhow we recently published an awesome piece called “The Success Myth” in which Noah Brand tells of his greatest professional failure, explaining his theory of The Success Myth, and introducing the idea of the female gaze. Well, in a very interesting discussion on the comments guess what? It all came down to our boy Beckham.
Just take the Super Bowl commercials, for example. Women don’t love to see David Beckam in his underwear because they are aroused by suggestions of soccer. (Okay, maybe for some, but those women generally call it “football.”) It ain’t primarily because they think tidy-whitey underwear is sexy. It’s the body. I have stubble and it’s time to shave. He has stubble and it’s gorgeous. (Unfortunately, that’s about the only way I can realistically put him and me in the same paragraph.)
Now, does the fact that he’s rich make any difference? I’m guessing yeah, it totally does.
What do you make of this commercial and what is says about gender, men, and women?