The Times of India reported on a questionable study yesterday, touting the “clear effect” of hormone changes on women’s shopping-spree tendencies. I’m sorry, but any story that begins with, “men have long complained about their spouses splashing out on luxury items” is begging to be mocked.
The study’s lead researcher is quoted as saying, “Women may now decide they won’t go out clothes shopping when feeling pre-menstrual because it’s a time when they are more likely to overspend or buy on impulse.”
First things first. Yes, I am a woman, and yes, I write for a men’s magazine. Regardless of my gender, I have to question the integrity of a study based on a survey that, “asked the participants about their spending habits in the previous week and at the end of the survey asked for the date of their last menstrual period.”
I mean… that’s their data? Two unrelated questions with no real proof of correlation? The study may have been a preliminary one, but for a newspaper to tout such a dubious study as “fact” (especially one that furthers a stereotype that annoys women the world over)—well, I guess it happens all the time. But that doesn’t make it right.
Guys, I wouldn’t mention this one to your wives (or girlfriends) if you want to be on speaking terms for the rest of the day.