… then your wife will cheat on you. Or so goes the logic of these Australian commercials for Selley’s sealants. (You’ve gotta love the smell of emasculation in the morning.)
The commercials depict a ruggedly handsome repairman, coyly sealing household items while a woman—purportedly someone’s wife—giggles, flirts, and fawns over his sealing mastery. The ad ends with the guy looking knowingly at the camera, asking, “do you really want me hanging around your house while you’re at work? Do it yourself before someone does it for you.”
That was … subtle. Next, they’ll dare the audience to give a geeky kid a swirly.
Of course, there’s nothing wrong with taking pride in one’s handyman-qualities. As the folks over that the Art of Manliness have proven, there’s a genuine thirst for “man knowledge” otherwise known as awesome and/or practical things to know how to do. (For instance, starting a fire with flint and steel or building an impenetrable snow fort.) And pragmatically speaking, knowing how to fix things is a skill set worth having regardless of gender.
But being a good man takes so much more than being able to caulk a shower. And hopefully it takes more than that to earn the respect and fidelity of your wife. Granted, like many commercials that speak to our collective idea of masculinity, these ads are pretty funny.