Are fans being made into pirates? Or worse, marketers?
As you can read about here, the first episode of Nickelodeon’s highly-anticipated new series Avatar: The Legend of Korra was briefly leaked over the weekend, and Nickelodeon has been working to stuff that particular genie back in the bottle. Now, as a guy on record as a big Avatar fan, I have three things to say about that.
First, I don’t approve of piracy. My father famously said “Information wants to be free, but it also wants to be very, very expensive.” The kind of high-quality animation and writing we’ve seen from Nickelodeon on this franchise can only be achieved by paying a lot of skilled professionals, and I believe in paying one’s talent well whenever possible. If anyone asks, I wouldn’t watch a pirated episode like this.
Second, I also don’t approve of calculated leaks cynically designed to build buzz for a new series. Yeah, it’s hard to do marketing in this day and age, but c’mon. You can loudly decry piracy, or you can exploit it as part of your marketing strategy, but you can’t do both. So on the same basis as the last point, I wouldn’t take part in that kind of viral-marketing nonsense.
Third, OH MY GOD YOU GUYS SERIOUSLY OH MY GOD.
Image copyright Nickelodeon.