Justin Cascio is pleased that the company who owns Rush Limbaugh’s show, AOL, has suspended advertising on his radio program.
In response to Limbaugh’s recent loss of touch with reality, advertisers have fled: the lists of companies that have been happy to be associated with his particular brand of mean-crazy has dwindled. Women have called on men to stand up against Limbaugh (and worse, members of Congress who have used similar shaming and depersonalizing tactics) and attempts to shut down access to birth control and reproductive health.
Today’s Rush Limbaugh news is that his show’s own parent company, AOL (which also owns The Huffington Post) has suspended advertising on the show, announcing the following:
AOL announced on Monday that it is pulling its money from Limbaugh’s radio program. “At AOL one of our core values is that we act with integrity,” said Maureen Sullivan, an AOL spokeswoman. “We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show.”
The problem with Rush’s most recent attack went beyond discourtesy to reliance on the assumption that women exist for Limbaugh’s sexual satisfaction. She never says she has to get paid to have sex. Limbaugh thinks he deserves to get to enjoy the sex of every woman who uses birth control, by saying that he wishes to see videos of all the sex the women are having using the birth control. It’s beyond slut-shaming. As Mark Greene has already pointed out here, Rush has gone around the bend, and the move was a business decision that has blown up in his face.