From the Old Spice guy to “The Most Interesting Man in the World,” overly masculine men are starting to take over advertising.
And then there’s this guy.
Stayfree’s new ad campaign is just plain wrong. It’s comprised of short videos of “dates” with three different guys, shot from the point of view of the woman. Frankly, they’re disturbing.
Brad, as he’s called, has a mustache. He hand-feeds his date ricotta (pronounced “ri-GO-ta”) cakes, then dabs the cheese off her mouth with a napkin. He not-so-accidentally spills pasta sauce on his shirt, then takes it off, magically revealing a cleanly lasered chest. To seal the deal, he takes her out to the back porch and opines on the virtues of a thin maxi pad.
Excuse me while I go eat a steak, not shave my chest, and never, ever, discuss sanitary napkins on a date.
If you model your life after this guy—except, do the exact opposite—you’re in good shape.
Welcome to the wonderful world of advertising which embodies women’s fantasies, not men’s. Whether there’s any justice in allowing culture to become equally demeaning to both sexes is another question…
As this “commercial” came to a close, I was looking around for Ashton Kutcher because I considered, for a second, that maybe I was being Punked. Then I though, “I get it…this is some savvy marketing ploy to promote a remake of the movie American Psycho.” Figuring that at some point this scene would go all psycho slasher on us…but no. I would think that women would be completely turned off by this commercial, at the end at least. I mean, a guy telling them about their feminine products? Comes off just a little creepy, imo. But, I could be… Read more »
Two things total wrong with this:
1st.) The master mind behind this should just be FIRED! IT’S JUST WRONG!
2nd)The knucklehead actor needs to get a life taking this job! He must be desperate!