A pop singer with serious soul, Bluey Robinson is one of the most exciting prospects of 2011. Born in Sweden and raised in London, the 22 year-old is a captivating, charismatic debut act whose songwriting encapsulates a throwback feel with a futuristic twist. Retaining a distinct British personality, there are also echoes of Prince, Otis Redding, The Jackson 5, Cee-Lo Green and Bruno Mars in Bluey’s sonic spectrum. “I’m influenced by a lot of old music but I’m also a young guy living in London in 2011, so I want to tie the two angles together,” says Bluey, who has worked with Labrinth (‘Pass Out’) and toured with Tinie Tempah. “I don’t want it to be too retro where it doesn’t fit and no one can relate to it, or me.”
Not only an enigmatic performer who brilliantly balances the line between commercial and credible, it’s impossible not to be immediately won over by Bluey’s skilled songwriting, ear-grabbing melodies and killer choruses. With the capability to crossover from MistaJam to Jools Holland, broadsheets to the style bibles, the Box to MTV Base, Bluey is a truly intriguing proposition.
Since signing with Sony last year, Bluey has been busy both in the studio and building his live show; there’s been tours with his friend Tinie Tempah as well as scene-stealing performances at Wireless, yOyO and the aftershow of the BBC’s Electric Proms. Not only connecting with the record buying public eager for the next wave of Tinchy, Tinie, Chipmunk and Professor Green’s, Bluey includes boxer David Haye, world renowned brand Blackberry and fashionista Nicole Fahri as fans.
With a growing online presence, engaging personality, drop dead gorgeous vocal and, most importantly, a string of quality, credible pop hits, it’s clear that 2011 is Bluey’s for the taking. “This might sound cliché, but I’m trying to follow the greats like Michael Jackson, Freddie Mercury, Prince and Stevie,” decides Bluey. “That’s who I want to be in years to come; I want to be someone who’s remembered for changing the game and who leaves an imprint on music, worldwide.”
