Why Apple’s AI Will Save the Company
Although Apple has been an extremely successful company for decades, having created many innovative devices that consumers love, their success, along with their profits, have been waning. After the release of the iPhone 15 lineup, consumers started to realize that nothing new is on the horizon. Over many years, Apple revolutionized the world of personal computing with powerful, user-friendly and aesthetically-pleasing desktop computers, Macbook laptops, iPods, iPads, and eventually the iPhone. However, innovation has been lacking in recent years, and people are no longer impressed.
A lack of innovation is somewhat to be expected given the fact that Apple releases a new lineup of iPhones every year. There’s only so much a company can innovate and release in a year. Each lineup does come with a slightly better camera and several other specs, but it’s not significant. Before each new release, the new features are hyped up, and like clockwork, Apple fails to live up to the hype – until now.
Apple’s AI is changing everything.
If you haven’t heard the rumors yet, Apple is set to release its new AI system. Of course, AI doesn’t stand for “artificial intelligence” here. It stands for “Apple Intelligence,” which is Apple’s way of branding their form of AI technology.
In July 2024, Apple provided a preview of Apple Intelligence, which they say enhances Siri, helps to automatically generate emails and images, and will automatically organize notifications as they come. However, Apple isn’t releasing its full capabilities. That will come over time, as should be expected.
This new Apple Intelligence system is going to change the way people use their devices in some big ways. Those who are overdue for an upgrade will have a good reason to get the new iPhone 16.
Apple said their new AI feature will be available for the iPhone 15 Pro series, iPad, and M1+ Macs and will be part of iOS 18, macOS Sequoia, and iPadOS18. It’s probably not going to come with the iPhone 16 release, but customers will be able to upgrade when it is released. If you’re planning on buying an iPhone 16, there’s no need to change your plans. Keep it in your budget and get that durable iPhone 16 case soon because when it rolls out, you won’t have to wait long to update to get the new AI features.
Apple stocks will recover with its AI release.
Apple already has a market cap of $3.5 trillion, and nearly 80% of the company’s revenue comes from devices, like MacBooks, AirPods, iPads, iPhones, and the Apple Watch. The iPhone is 17 years old, but as long as Apple continues to innovate, they will stay a leader in smartphone technology and will continue to get sales.
In order for Apple to maintain their sales, they need to have a steady stream of income from people who are upgrading their phones, and since the last several lineups have been disappointing, their revenue dropped by about 1% in 2023.
However, that’s going to change with the iPhone 16. Unlike past releases that didn’t offer any true innovation or impressive features, the iPhone 16 will make it possible for users to take advantage of AI once the iOS 18 update is released. Since iPhone 15 users need to have the Pro model to get Apple Intelligence, many will choose to upgrade to the iPhone 16 just to get access to this new tech.
People want AI features.
Today’s consumers are in a unique position where they’ve been using generative AI for creating text-based content and images for several years, and even though it’s not perfect yet, it’s still useful enough to be desired. Consumers want AI features because it makes life easier and more convenient. With Apple’s AI, they’ll be able to get help drafting important emails, generating images, and so much more that Apple has yet to announce.
Apple Intelligence will encourage more sales.
For many people who haven’t upgraded in a while, Apple Intelligence will give them a reason to get the new iPhone 16 or a used iPhone 15 Pro. For those just starting to consider getting an iPhone, the new AI features are virtually guaranteed to bring the company new customers higher sales, and more valuable stocks.
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This content is made possible by Larry Alton.
Photo by Joshua Sortino on Unsplash
