About Erik Proulx

Recovering ad man. Filmmaker behind "Lemonade" and "Lemonade: Detroit." PSFK called him "A creative catalyst who inspires peers about their future." Roger Ebert called his film "gob smacking." Not that he's into name dropping.

Just Hit Someone

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When Erik Proulx has trouble moving forward as a business owner, he remembers the advice of his line coach back in his high school football games.

Hooked on Distraction

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Erik Proulx’s father died of a heroin overdose. Twenty-five years later, Erik wonders if his own addiction to technology might just be a slower kind of death.

My Dad’s Doppleganger

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Erik Proulx never really knew his father. But friends and relatives keep trying to fill in the blanks.

Flying Dadless

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Erik Proulx is parenting without a script—or a father’s influence. And he’s doing a damn good job.