In his book, The Creative Shift, Andrew Robertson, Chairman of advertising giant BBDO, gives this succinct guidance for brainstorms and idea meetings.
Don’t Take Lunch at Your Desk
Sharing a meal is a great way to build rapport with colleagues, clients, or friends.
Sharing a meal is a great way to build rapport with colleagues, clients, or friends.
Great Leaders Have a Contained Ego.
To succeed in any field you need enormous self-belief.
To succeed in any field you need enormous self-belief.
Try Weird Combinations
Combining your different skills could create an original approach to the market.
Combining your different skills could create an original approach to the market.
Develop Your Greatest Skill; Mastery of Language
People who can express themselves clearly are perceived as more intelligent and of higher status.
People who can express themselves clearly are perceived as more intelligent and of higher status.
Can You Take Criticism? And Was the Reformation Really Necessary?
The Catholic magazine, The Tablet, recently ran an editorial with the intriguing headline ‘Was the Reformation really necessary?'
The Catholic magazine, The Tablet, recently ran an editorial with the intriguing headline ‘Was the Reformation really necessary?’
Build a Culture of Experimentation
Booking.com runs over 25,000 tests every year. This approach has transformed a small startup into a giant of the travel industry.
Booking.com runs over 25,000 tests every year. This approach has transformed a small startup into a giant of the travel industry.
When Something Unexpected Happens, Get Curious
Welcome the surprising.
Welcome the surprising.
Five Reasons Why You Should Think Like a Criminal
It is an example of a genre of storytelling in which the main protagonist is a clever criminal.
It is an example of a genre of storytelling in which the main protagonist is a clever criminal.
Ten Tips to Improve Your Curiosity
Talk to people from different backgrounds and with different experiences - people who are different from you.
Talk to people from different backgrounds and with different experiences – people who are different from you.
Why the Unexpected Is So Important
Think about the last time something genuinely surprised you.
Think about the last time something genuinely surprised you.
How to Think What Nobody Else Thinks
How can you think of things that no-one else thinks of? The answer is by deliberately taking a different approach to the issue from everyone else.
How can you think of things that no-one else thinks of? The answer is by deliberately taking a different approach to the issue from everyone else.
15 Innovations in Retail – Past, Present and Future
Future innovations will focus on enhancing customer experiences, improving operational efficiency, and exploiting new technology to meet the evolving demands of consumers.
Future innovations will focus on enhancing customer experiences, improving operational efficiency, and exploiting new technology to meet the evolving demands of consumers.
Minimize Your Way to Innovation
We tend to think that our innovations should always add more to our products offerings; more features, more functions, more choices.
We tend to think that our innovations should always add more to our products offerings; more features, more functions, more choices.
Famous for Being Anonymous
The mystery of his anonymity and the surprise use of street graffiti were crucial to his success.
The mystery of his anonymity and the surprise use of street graffiti were crucial to his success.
Five Lateral Thinking Hacks
…..that you can make you a smarter problem solver.
…..that you can make you a smarter problem solver.















