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[Los Angeles, August 2025] — GreenWood MCN, a top-tier official agency for TikTok in the U.S. and a professional agency specializing in cross-border e-commerce and brand management, has announced that it will appoint Jinpeng Guo as the brand’s Artistic Director. In this new position, Jinpeng Guo will be responsible for the creative direction and performance guidance of the company’s dance product livestreaming business. With his extensive background in dance and performing arts, Jinpeng Guo’s addition will bring both artistry and professionalism to GreenWood MCN’s brand strategy. This appointment will also be a key step in the company’s efforts to refine its vertical category operations, aiming to further enhance the competitiveness of dance products in international markets by injecting professional artistic expertise.
Jinpeng Guo
Jinpeng Guo will be primarily responsible for operating a livestream account under GreenWood MCN focused on selling dance products. The core model for this account will be livestreamers appearing in dance costumes to promote products, and Jinpeng Guo will assume the key responsibilities of performance coaching and choreography guidance. Leveraging his expertise in dance, he will infuse the livestream content with a professional artistic perspective, honing the content from multiple perspectives, including the standardization of dance movements, the appeal of physical expression, and its integration with product features. He will optimize the livestreamer’s physical expression and dance performance, enhancing the professionalism and visual appeal of the product presentations.
This initiative will complement GreenWood MCN’s strengths in livestreaming operations—not only does the agency possess local Los Angeles livestream studio resources, but it also possesses proven experience helping brands grow from zero to over ten thousand dollars in revenue per show. Jinpeng Guo’s addition will further enhance the artistic quality of livestream content, helping dance products achieve precise traffic conversion on platforms like TikTok. This synergy between professional dance artistic expression and efficient traffic operations will drive steady growth in dance livestream sales.
In addition to live streaming, GreenWood MCN also plans to appoint Jinpeng Guo to judge for dance competitions in the United States. As a professional with international judging qualifications and extensive cross-cultural judging experience, this move will not only align with the agency’s strategy to expand brand influence across multiple channels, but also will leverage the competition landscape to expand exposure for partner dance apparel brands. As an MCN agency with a long history in the US market, GreenWood MCN already generates over $3 million in monthly sales on social media platforms such as TikTok, YouTube, and Instagram. Its influencer distribution business generates over 3,000 short videos per month, demonstrating its mature traffic management system.
Jinpeng Guo’s participation in the competition judging will inject a professional dimension of judging with an Asian perspective, further aligning Chinese and American dance judging standards with international standards. This will establish a deeper connection between the brand and the American dance industry, enabling the brand to more accurately grasp market trends and consumer demands. In conjunction with the organization’s online and offline distribution network, this will accelerate the distribution of dance products through wholesale and retail channels, creating a synergistic effect of “competition influence + channel distribution” and expanding the brand’s penetration into the local dance community.
A representative from GreenWood MCN stated that Jinpeng Guo’s joining the agency will be a significant step in deepening the agency’s vertical category operations. Leveraging its long-standing experience collaborating with high-quality brands in overseas expansion, dance products, as a high-potential category, require professional artistic guidance to support brand development. Jinpeng Guo’s livestreaming skills will be combined with the agency’s resources of top streamers and comprehensive platform operations experience to create a synergistic effect of “professional content + traffic operations.” Furthermore, his involvement in competition judging will inject industry resources into the agency’s brand incubation efforts, helping partner brands better align product design and market positioning with American dance culture. This will help these brands establish long-term influence in the US market and achieve the transition from simple product sales to enhanced brand value.
GreenWood MCN will continue to deepen its brand value and influence in the US market through continuous innovation. Jinpeng Guo’s artistic direction and professional background in the dance industry will provide GreenWood MCN with unique artistic and creative support, enriching its operational experience in vertical categories, helping the company maintain its leading position in a highly competitive market and laying a solid foundation for future commercial success. Under Jinpeng Guo’s artistic guidance, GreenWood MCN will further promote the marketing of dance products. By leveraging its strengths in influencer distribution and multi-platform operations, it will enhance the brand’s global influence and provide a replicable “artistic empowerment + operational drive” model for more high-quality dance brands to expand into the US market.
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