What do Craftsman, the History Channel, the Discovery Channel, Johnson and Johnson, FedEx, UPS, and Cheerios have in common? Apparently, they’re all bipartisan brands.
AdAge.com analyzed YouGov’s Brand Index—a rating of 850 brands across 34 categories—to determine what U.S. companies rated the highest among Democrats and Republicans. These seven brands were the only ones to appear among the top 10 with both Democrats and Republicans.
As AdAge affirms, these brands aren’t necessarily catered towards one side of the political spectrum:
Although consumers aren’t usually buying a big brand because they think its owners are actually on their political “side”—potential exceptions such as Ben & Jerry’s aside—marketers may well benefit from knowing how political partisans view them.
This might also benefit future political candidates. In 2012, President Obama could do a lot worse than hammering in a nail while eating a bowl of cereal and delivering a package to an endangered family of polar bears during a campaign ad.
Here’s the top-10 list for each party: