Hat tip to Al Watts at Role/Reboot.
So it seems that after 2 weeks of constant critique and polite disagreement Huggies have finally relented and changed that horrible dad ad of theirs from:
“To prove Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: Dads, alone with their babies…”
“To prove Huggies diapers can handle anything, we asked real dads to put them to the test with their own babies…”
Ah, much better! Unfortunately, as Al Watts states in his article over at Role/Reboot, where I read about the change, the news has not exactly been met with universal acceptance.
“Some supporters of the original Huggies campaign have come out to say that our response is just political correctness run amok. The original ads were just a joke, they say. We dads should just “man up.” Or, said another way, men should just stay in their place as working stiffs and not expand the definition of masculinity.”
Yep the wingers have been out in force, saying it’s nothing but political correctness gone mad. To those people I say “YOU’RE ABSOLUTELY RIGHT! IT’S POLITICAL CORRECTNESS! AWESOME, ISN’T IT?”
I mean, really, see how much fairer everything becomes when you just apply a little bit of pressure in the right place? You get a desired outcome that makes life easier for yourself and people in your community and that hopefully will result in the general public taking more of an interest in your issues and seeing things from your point of view.
Oh and on the subject of “it’s just a joke,” let me quote The Smiths by saying “That joke isn’t funny anymore.” (was it ever was funny to begin with? Probably not.) The incompetent bumbling dad stereotype is out-dated and should be dispatched to the garbage heap of history along with “a woman’s place is in the kitchen.” This is fantastic news and I applaud all those fathers who took a stand and made this happen.