By Georgia Tech
So, why are brands pushing protein? An International Food Information Council study found that 70% of adults are looking to increase their protein intake. But as it makes its way into more products than ever before, is it too much of a good thing?
Lesley Baradel is a registered dietitian, nutritionist, and lecturer in the College of Sciences at Georgia Tech. In this episode of Generating Buzz, she digs into the protein-packed trend, with implications ranging from health and wellness to marketing and how the rise of GLP-1s factors into the increased focus on the macronutrient:
Source: Georgia Tech
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Previously Published on futurity.org with Creative Commons License
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