To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell.
The Authentic Business Quadrants: Pathways to Meaningful Income
You can begin building your future authentic business by gradually expanding your warm audience.
You can begin building your future authentic business by gradually expanding your warm audience.
True Dedication to Service Brings Longevity of Business
I wish for you the longevity of business that brings you ever greater mastery of self and service to your community.
I wish for you the longevity of business that brings you ever greater mastery of self and service to your community.
How To Feel Confident in Selling Your Services
When are you not confident in selling your services?
When are you not confident in selling your services?
Why I Don’t Post About Social or Political Issues…
You might have noticed that I rarely post anything about it, nor about the many important societal or political issues in the past few years.
You might have noticed that I rarely post anything about it, nor about the many important societal or political issues in the past few years.
Sliding Scale Pricing: Why I Don’t Recommend It
I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers.
I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers.
Practice Publishing Your Raw Ideas in Obscurity
Professional content creators, whether comedians or bloggers, know that we have to test our ideas in front of real audience members to know if it's going to work.
Professional content creators, whether comedians or bloggers, know that we have to test our ideas in front of real audience members to know if it’s going to work.
Why We Dislike Marketing, and How To Renew Our Relationship to It (Marketing Metaphors)
I also dislike the idea of a marketing funnel as it focuses on treating your audience as numbers to be manipulated rather than bring a more heart-centered connection to them.
I also dislike the idea of a marketing funnel as it focuses on treating your audience as numbers to be manipulated rather than bring a more heart-centered connection to them.
Word of Mouth Marketing: What’s the Most Reliable Way To Get Client Referrals?
"The #1 way I get clients is through word-of-mouth."
“The #1 way I get clients is through word-of-mouth.”
Towards a Clear, Understandable Message for Your Brand
If you invest in a specific brand message & presence early on in your business, you’re almost certainly going to waste money, effort, and time
If you invest in a specific brand message & presence early on in your business, you’re almost certainly going to waste money, effort, and time
Good People — Please Don’t Quit Facebook & Social Media…
Instead of quitting, why not learn how to use social media with better boundaries (Practicing better self-control), and thereby tap into the marketing benefits for your business?
Instead of quitting, why not learn how to use social media with better boundaries (Practicing better self-control), and thereby tap into the marketing benefits for your business?
Conversion Rates? Authentic Solopreneurs Don’t Have to Worry About It.
Too many people set a conversion rate goal without basing it on their recent history of sales.
Too many people set a conversion rate goal without basing it on their recent history of sales.
Get New Clients by Using the ‘Barn-raising’ Strategy
Public goal-setting and recruiting your network to help you reach a specific goal.
Public goal-setting and recruiting your network to help you reach a specific goal.
What Is Authenticity in Business?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
Instead of Persuasion, Work on Alignment With Prospective Clients
Do you enjoy having to convince or persuade people to buy from you?
Do you enjoy having to convince or persuade people to buy from you?
The 5 Key Pieces to Think About Before Launching Your Online Course
You would love to teach a course that is meaningful and enjoyable for you to teach, but shouldn’t you also choose the topic based on whether it will get you any students?
You would love to teach a course that is meaningful and enjoyable for you to teach, but shouldn’t you also choose the topic based on whether it will get you any students?