We need to stop stereotyping our children.
Thea Hughes
About Thea Hughes
Thea Hughes is the Co-Founder of not-for-profit organisation Play Unlimited - established to raise awareness of the impact of gender stereotypes and gendered marketing on children. Play Unlimited has been encouraging Australian toy retailers to 'ditch the gendered agenda' used in marketing, asking retailers to stop labelling toys as being 'for boys' or 'for girls'.
Thea was inspired to found the organisation after her experience as a female working in the heavily male dominated field of petrochemicals along with the experience of becoming the mother of two beautiful sons.