Joey Sanchez is the founder and CEO of Cup of Joey, a movement that brings people together with purpose and for good. Instead of slinging business cards, every Cup of Joey event starts by asking participants a single question: “What is your WHY?”
The number of people who get stumped at the check-in table is one of the many reasons I’m excited to share this conversation today.
Because I’ve had the unique opportunity to work with Joey and watch him transform a simple cup of coffee into purpose-driven rooms where leaders listen, ask better questions, and build what’s next together.
This episode is about the habits that scale belonging, the courage to keep showing up, and how we can use technology to strengthen human connection.
We believe that true connections start with understanding our purpose. Our mission is to catalyze a community where individuals discover new potential and walk out their purpose together.
We’re going beyond job titles and small talk—creating spaces where real conversations lead to meaningful relationships, unexpected collaborations, and positive change.
Previously Published on Own Your Truth
Welcome to the Own Your Truth Podcast, a show that highlights individuals who’ve embraced the dark lessons of life, and used these difficult moments as fuel for growth and success. These are the artists, entrepreneurs, creators, leaders, survivors, and thrivers who have made it to the other side of hardship with unique knowledge, and inspirational insights. I’m your host Ken Cervera, and I believe a good conversation can change your life. So if you’re curious to explore the gritty business of living your purpose, then I invite you to step into the present moment, remove the mask, and Own Your Truth.
FAQs – About The Good Men Project
What is The Good Men Project?
The Good Men Project is a mission-driven media platform founded in 2010 that explores modern masculinity, men’s mental health, relationships, fatherhood, identity, and social change through personal stories, expert insights, and cultural analysis.
What is The Good Men Project’s mission?
Our mission is to expand the conversation about what it means to be a good man in the 21st century — in ways that are inclusive, emotionally honest, and grounded in real human experience.
Why does The Good Men Project focus on masculinity?
Because masculinity shapes how men show up in relationships, families, workplaces, and communities. Examining it thoughtfully helps reduce harm, challenge stereotypes, and create healthier outcomes for everyone.
Is The Good Men Project inclusive?
Yes. GMP is committed to inclusive, progressive perspectives that challenge sexism, racism, homophobia, and narrow gender roles. We believe expanding masculinity benefits people of all genders.
What makes GMP different from other men’s lifestyle sites?
GMP is not a trend-driven content mill. It is a cultural platform built on depth, nuance, and long-term conversations about masculinity, identity, and human connection.
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