- Florida is the most sober curious state in the U.S., with 932 monthly searches for keywords related to a sober lifestyle per 100,000 people.
- Massachusetts is in second place, while Arizona follows in third.
- Mississippi is the least sober curious state, with just 391 monthly searches per 100,000 people.
A new study reveals that Florida is the most sober curious state in the United States, with the highest number of monthly Google searches related to a non-alcoholic lifestyle per 100,000 people.
Healthcare publisher, Recovered, used Google Keyword Planner to analyze the search volume data for each U.S. state in the past 12 months for 121 unique and relevant keywords related to alcohol sobriety. To avoid population bias, a monthly search volume per 100,000 people was then calculated to rank the states with the most interest in a sober lifestyle.
The 10 most sober curious states
Florida is the most sober curious state, with 932 monthly Google searches for sober lifestyle keywords per 100,000 people. On average, the state has a total of 210,741 for the keywords every month. The three keywords with the highest search volumes were ‘alcoholics anonymous’ with 110,000 searches, ‘AA meeting near me’ with 11,083 and ‘alcohol withdrawal symptoms’ with 7,750.
Massachusetts is second, with 862 monthly searches for keywords related to an alcohol-free lifestyle per 100,000 residents, and an average monthly total of 60,363 searches. The keywords with the highest searches volumes in the state include ‘alcoholics anonymous’ with 17,550, ‘teetotal’ with 4,557 and ‘AA meeting near me’ with 4,167.
Arizona is third, with 842 monthly sober curious searches for every 100,000 people, and a total of 62,598 on average per month. The highest search volumes in the state include 25,058 for ‘alcoholics anonymous’, 4,500 for ‘AA meeting near me’ and 3,100 for ‘alcohol withdrawal symptoms.’
Illinois is fourth, which has an average of 815 searches every month per 100,000 people, and a total of 102,329 sober curious searches a month. The three keywords with the highest search volumes in the state were ‘alcoholics anonymous’ with 39,883, ‘AA meeting near me’ with 5,433 and ‘alcohol withdrawal symptoms’ with 5,083.
Colorado is fifth, with 805 monthly searches per 100,000 people, and a total of 47,323 each month on average. The top three searched keywords were ‘alcoholic anonymous’ with 10,817, ‘AA meeting near me’ with 3,142 and ‘teetotal’ with 3,022.
The sixth most sober curious state is North Carolina, which has an average of 804 monthly searches for every 100,000 people and an average monthly total of 87,150 over the last year. The most searched terms were ‘alcoholics anonymous’ with 38,033, ‘alcohol withdrawal symptoms’ with 4,217 and ‘AA meeting near me’ with 4,033.
Delaware is seventh, with 799 monthly searches on average per 100,000 people, and a total of 8,245 searches every month. The highest search volumes in the state were 3,133 for ‘alcoholics anonymous’, 588 for ‘AA meeting near me’ and 404 for ‘alcohol withdrawal symptoms.’
Eighth on the list is Texas, with an average of 794 monthly searches every month per 100,000 residents, and a total of 242,329 every month – the second highest in America. The top three keywords in the state were ‘alcoholics anonymous’ with 116,250 searches, ‘AA meeting near me’ with 10,117 and ‘alcohol withdrawal symptoms’ with 9,933.
Rhode Island is ninth, with an average of 775 monthly sober curious searches for every 100,000 people, and a total of 8,491 searches per month. The highest search volumes in the state were 2,317 for ‘alcoholics anonymous’, 683 for ‘AA meeting near me’ and 489 for ‘teetotal.’
Completing the ten states searching for a sober lifestyle the most are New Hampshire and New York, each with 769 monthly searches on average per 100,000 residents in both states. New Hampshire had a total of 10,788 searches each month, with the most searched keywords being ‘alcoholics anonymous’ with 2,442, ‘teetotal’ with 848 and ‘AA meeting near me’ with 823. New York had a total of 150,503, with the top three keywords being ‘alcoholics anonymous’ with 51,333 searches, ‘teetotal’ with 9,033 and ‘alcohol withdrawal symptoms’ with 7,375.
James Wittams-Smith, founder of Recovered, commented,
“The term ‘sober curious’ has risen on social media, which encourages individuals to become more mindful of their alcohol consumption and consider an alcohol-free lifestyle.
“Whether you recognize a dependency on alcohol or are just considering consuming less alcohol, it is encouraging to discover that people are reaching out for support through Alcoholics Anonymous.
“The study also shows that alcohol addiction does not discriminate since the states that are searching the most for help are all over the country. If you are struggling with addiction, seeking help is the first step, whether it be to family, friends or professionals.”
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