
Screens are now practically inevitable in everyone’s life, and the time we spend behind them only seems to increase.
In fact, the global average increased three minutes in just over a year. (That’s about 8.1 billion times three)
But how much time are we actually spending in front of screens? And how do we switch off?
As a refresh from their 2023 analysis, Electronics Hub delved into the latest digital behaviour data from DataReportal and sleep data from Sleep Cycle in 45 countries to calculate the percentage of each day residents spend in front of a screen: https://www.electronicshub.
Here are the results:

Findings from the study include:
- South Africans continue to lead the world in screen time, with the average local spending 56.80% of their daily waking hours looking at a screen.
- South Africans are also the biggest fans of looking at their phones, spending 31.72% of their waking hours on them (and using social media the most, too).
- People in the UKÂ watch the most TikTok videos each day, averaging 154Â videos daily, followed by America (142).
- When it comes to television, the U.S. leads — the average American watches TV for 28.35% of their waking day.
- Meanwhile, people in Russia spend the most time of any country on their computers (27.07% of the average local’s daily waking hours).
Switch Off tactics include using Screen Time Warnings, such as TikTok’s or screen time limits, such as Instagram’s.
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