What if you pour your heart and soul into creating an epic game, but it flops internationally because players can’t connect to it? It will break your heart, right? You might lose hope and stop developing the game anymore. Shut up, dude. Haven’t you heard that famous motivational quote, “The more you try, the more you learn. The more you learn, the more you grow. The more you growl, the closer you get to your destination. Don’t let failure stop you from trying again.”
It perfectly fits your situation. You have landed here to find the ways through which you can ensure the global success of your game. Don’t worry; you are in the right place. In this article, we will discuss how you can make your game a worldwide hit by simply associating with a video game translation company. So, grab yourself some snacks, and let’s get started.
What is Video Game Translation?
Video game translation is the process of adapting the game’s content, such as text, graphics, and design, to resonate with the target audience’s preferences. Localization is the next step in translation, where translators ensure that your game is linguistically and culturally relevant to your target audience. Although this is a complex and ongoing process that requires you to get the translation in the early development stages. It will help you easily cater to any upgrades and design changes. if you go for translation after the game is completely developed. It will cost you extra time and resources.
How Does Localization Ensure the Global Success of Your Game?
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Enhanced User Experience
Gamers like games that truly connect with them. Through localization, you can mould your game as your users like or prefer it. You can change the game’s design, character’s dialogue and outfits, in-game information, and other gaming content to match your target audience’s requirements. Doing this will help you enhance the user experience by providing your audience with a game that they can easily access.
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Global Market Reach
Going global is the ultimate goal of any gaming company, right? So, what do you think, any plans to take your game into the global market? No? Well, you have one; you just don’t know about it. While tapping into new markets, you encounter diverse audiences from different linguistic and cultural backgrounds. Localization helps you reach a global audience successfully by making a game that resonates with them. If your games speak your audience’s language, it increases the chances by 110% that they will keep it for a long time.
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Competitive Advantage
Well, of course, you are not the only one who is working hard to create a game that thrills the markets. There are other gaming companies and developers as well, trying to reach the global market. But now you have something that gives you a competitive edge over them, and that is localization.
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Improved UI/UX
Localizing the game’s user interface elements ultimately improves the user experience for players. For example, the game’s buttons, icons, menus, and navigation elements are localized to accommodate different text lengths and formatting conventions through resizing, repositioning, and adjusting by translators.
How Can You Translate Your Game?
It may seem like a simple process, and you might try to do it by yourself. My suggestion is: don’t do it. It will only cost you time and resources. It is better to hire a software translation company to ensure the accurate and precise translation of your game. With their expertise and deep knowledge of the target language and audience, they would effectively translate the game for you.
If you are looking for opportunities to expand your reach to the global market, video game translation is a must-have for you. It helps you survive in the global landscape by enhancing your efficiency to reach a global audience. So, utilize your resources to choose the right option for your success.
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This post brought to you by Atif Sharif
Photo: iStock