Over the last decade, virtual and augmentative reality has revolutionized the shopping experience worldwide.
While most consumers don’t realize it, considering the changes continue to cycle through an evolutionary process, nearly every aspect of shopping has gone through a growth period if it hasn’t gotten phased out completely. When was the last time you wrote a check to pay for a product or clipped a coupon from a newspaper?
However, the most recent innovations changing the shopping experience are taking place within the virtual and augmentative reality industry. From car shopping to finding “mobile car repair near me”, there are many ways virtual reality has impacted shopping.
Here are five of the most prevalent ways VR and AR are leveling up your shopping experience:
View and Place Products Anywhere
VR and AR allow shoppers to view products from anywhere. You can be at your home or even on the go, and VR/AR advancements enable you to shop with ease.
Plus, Augmented reality allows you to place products anywhere, breaking the boundaries that conventional shopping sets. You can now see whether that wall clock will match the rest of your room.
You can even try on glasses, makeup, and other fashion items to see how they look before making the purchase.
Virtual and augmentative reality advancements also provide shoppers with digital and virtual consumables. One of the first major initiatives of augmented reality mostly was Pokemon Go. This mobile game took off globally, introducing people to virtual and augmented reality possibilities in an immersive way.
This immersion and wildfire excitement was just the beginning of shopper interest in VR and AR capabilities.
Currently, Google has invested in VR and AR with products that bring this technology into your home and are compatible with other Google devices. High-end brands such as Louis Vuitton are offering virtual skins for sale.
Plus, augmented reality has cornered the market with loot boxes in mobile games. Market trends suggest that consumer spending will surpass $50 billion by 2022, just through this small corner of the AR and VR marketplace.
However, it isn’t just the tech market that is thriving from VR and AR products. Seasonal products are also developing hot new items every year to add a little something special to your usual holiday traditions. From AR decorations to holiday greeting cards, shoppers are gobbling up all the merriment that this industry has to offer.
Extraordinary Opportunity for Experiences
VR and AR capabilities give a business the chance to offer extraordinary experiences to their shoppers through their products, selection, and their decor.
Here are a few stunning examples of how ordinary, everyday businesses can offer something unique to their shoppers:
- Businesses throughout all different retail industries are creating mixed reality experiences. So, whether you’re in the store or at home, you can experience various aspects of the business.
- Malls offer augmented reality attractions for their shoppers, including dolphins, polar bears, and even dinosaurs.
- Companies are creating AR instruction manuals to help shoppers get expert help right from their mobile devices.
- Brands use AR and VR to make their ads more interactive.
- Escape rooms implement VR and AR into their clues to offer a more immersive experience.
Allows for On-Demand Customization Options
For shoppers who wish to stand out from the crowd, this VR and AR change is for you. Since virtual and augmentative reality is digital, it opens up a wide variety of opportunities to increase a business’ customization offerings.
If a business can get it within a reasonable timeframe, they can offer that item, allowing VR and AR to showcase it for them. This digital warehouse means that businesses don’t have to store a hoard of unique customization. Yet, they can still offer the customization and have it sent directly to the shopper.
Virtual and augmentative reality has come a long way since Home Depot released its Project Color app in 2015. This app is still useful, though, and is a prime example of how a business used VR and AR to implement brand innovation.
Now that virtual and augmentative reality has become more accessible, it is much more feasible for businesses to use these tactics for their brand innovation. Here are a few more of the best examples:
- AMC Theaters animates theater posters with their app.
- Taco Bell implemented an AR feature on their product packaging to promote their campaign.
- Netflix creates AR filters to advertise its most popular shows and movies.
Ultimately, shoppers are always looking for the next big adventure. Fortunately, these five ways virtual and augmentative reality are changing the shopping experience are happy to oblige, time and time again.
This content is brought to you by Adam Smith.