Breaking News: Westside Market in NYC has launched a “man aisle.” Clearly, this is not breaking news. However, from a marketing standpoint, I do find a supermarket man cave intriguing. The grocery’s new dedicated aisle reportedly features: chips, beef jerky, steak sauce, condoms, beer, deodorant, razors and other so-called manly necessities.
Gentlemen, here’s my question for you: are you enjoying the new man-centric marketing trend, or do you find it annoying? Also, what items would you want permanently stocked in your “man aisle”? When I asked my husband this question, he replied with, “Do you want my short list or my long list? I’ll give you my short list. Planters peanuts, assorted chips, prime cuts of beef, eight different types of beer and single batch bourbons. Oh, and Nic, don’t forget the fine cigars.”
The more I think about this concept of specialty supermarket aisles, I think it’s brilliant! What do you think?
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