Jamie Reidy shares the story of the latest rage in matchmaking: pheromone parties where attendees smell each other’s clothes.
The get-togethers — which have been held in New York and Los Angeles and are planned for other cities — ask guests to submit a slept-in T-shirt that will be smelled by other participants. Then, voila! You can pick your partner based on scent, or so the theory goes.
I once stopped seeing a woman because she had a weird scent. But I dunno if I’ve ever found a person more attractive once I’d smelled her; meaning she went from, say, a 7 to a 9 after I’d caught a whiff.
Certain scents still drive me insane. Salon Selectives hairspray, for one. Two women I’ve been in love with used that brand; it’s seared into my brain. Fortunately, it fell out of favor at least ten years ago, so it’s not like I’m bombarded with memories throughout the day or anything.
Research studies using similar T-shirt experiments have shown that whose smell a person prefers is dictated by a set of genes that influence our immune response — which researchers say is nature’s way of preventing inbreeding and preserving genetic adaptations developed over time.
“Humans can pick up this incredibly small chemical difference with their noses,” said Martha McClintock, founder of the Institute for Mind and Biology at the University of Chicago. “It is like an initial screen.”
Would you attend a pheromone party?
Photo by: bazusa