Marvel’s Captain America: Civil War Women’s Activewear launches at Kohl’s Stores and Kohls.com this month!
Her Universe, in collaboration with Disney/Marvel are releasing a stylish line for women & teens inspired by the upcoming movie Marvel’s Captain America: Civil War out May 6th and it will launch this month at Kohl’s stores and Kohls.com.
The YouTube.com/HerUniverseChannel workout video above features Her Universe founder Ashley Eckstein (the voice of Ashoka Tano in Star Wars: The Clone Wars & Star Wars: Rebels animated series on Disney XD) and stunt double for Black Widow, Heidi Moneymaker. The video highlights the all-new Marvel by Her Universe activewear collection, along with super-cool workout moves inspired by three Avengers: Captain America, Iron Man and Black Widow.
The capsule collection featuring looks based on Black Widow, Iron Man and Captain America will be tagged “Be A Hero” and offer more than 30 pieces, including tanks, sports bras and leggings, available in sizes XS – XL and 1X – 3X.
“Collaborating with Marvel on activewear is a dream come true,” said Her Universe Founder Ashley Eckstein. “These Marvel characters inspire me to try and ‘Be A Hero’ in my everyday life, and being active is an important part! We’re incredibly proud of this collection and hope that girls will be inspired to wear these designs from the gym to the street.”
The line is part of a major expansion into women’s fashion from Marvel, including launching @StyledByMarvel on Instagram, where female fans have flocked to keep up with Marvel style, attracting 275,000 followers in just 18 months.
“Activewear is a huge trend with young women and a natural fit for the Marvel brand,” said Paul Gitter, senior vice president of licensing, Marvel at Disney Consumer Products and Interactive Media. “We’re excited about the potential of this new collection to connect with female fans and continue to drive our fashion business.”
“Through this exclusive collection we are providing our customers with key pieces that will inspire them to find the hero in themselves while being active,” said Amy Kocourek, Kohl’s executive vice president of Junior’s, Children’s, Accessories and Jewelry. “This first-ever line of athletic wear is highly relevant for teens and millennials, and empowers fans to express their authentic selves.”
Ms. Eckstein founded Her Universe in 2010. Thier first agreement was naturally with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli.
You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to http://www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube (linked above).
For more information on the new ‘Be A Hero’ line of Activewear, shop the “like 2 buy” link in the @StyledByMarvel profile on Instagram. These fashion-forward geek apparel offerings for women and teens are available at Kohl’s, as well as retailers like Disney Store, JCPenney, Macy’s, Target and Walmart.
all art-Her Universe