This is what happens when a snack food company goes bold.
The slogan for Doritos is Go Bold!
So how does a company known for its edgy ads, manly marketing, and willingness to push limits really go bold?
They make a Super Bowl ad featuring a puppy dad.
The world asked what you wanted. You said puppies & you said dads. In #Doritos world, we said “ok, #puppydad it is!” https://t.co/HMEcu6o4D9
— Doritos (@Doritos) February 2, 2015
And they get a bonus for donating to Pet Shelters of America when their tweets get retweeted.
Do it for the #PuppyDad! RT & #Doritos will give $1 to Pet Shelters Across America #promohttp://t.co/MyeuHcaxhUpic.twitter.com/6MzGhGu1yQ — Doritos (@Doritos) February 2, 2015
I’ll say it one more time. Puppy dad.
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