Brut: The New Masculinity Police

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About Ryan O'Hanlon

Ryan O'Hanlon is the managing editor of the Good Men Project. He used to play soccer and go to college. He's still trying to get over it. You can follow him on Twitter @rwohan.


  1. I like badminton. And unless it’s to please my wife, I personally question the guys who slap on too much cologne. Yuck.

    • There’s a nickname for that: cologne queen.

      Brut? Who ears that shit? This is a really transparent, really desperate ploy.

  2. SLIK VIK says:

    That’s it – I’m getting a facial and putting cucumbers on face tonight while I watch the Draft and sip on my favorite wine cooler. Ok, I’ll drink a Martini instead.

    In other news – some advertising execs need to be fired.

  3. These wannabe Neanderthals need to make up their minds – cucumber facials and Speedos aren’t manly, but perfume is?

  4. No, but men sure do consume porn far more frequently than women. What’s worse? Women empowering consumerism? Or men empowering porn? Men are just empowering a different kind of consumerism, as are women. The whole sex sells thing? Driven purely by men.

  5. Hey, wait. Jack Purcell played badminton. So the next guy I see wearing a pair of Converse Jack Purcells is getting doused with Brut and set on fire.


  1. [...] everyday life, especially since they’re given so much privilege already. It’s not as if we have advertisements that tell men to slap other men for being too “girly,” or transmen/transwomen being beaten for attempting to use the restroom, or the fact that [...]

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