Should PETA be using the old marketing tactic “sex sells” to protect animals?
Annie Scudder, Editor at TrèsSugar, asks readers whether they think the amount of attention being brought to the protection of animals is worth the objectification of women in PETA’s ads.
Whether or not you wear or eat meat, PETA’s overtly sexualized publicity campaigns might leave a bad taste in your mouth. In addition to billboards featuring stars like Pamela Anderson and Olivia Munn going naked for the cause, the animal rights group often holds live spectacles in public places featuring attractive young women, models, or minor celebrities wearing little. For example, UK reality star Chantelle Houghton dressed up like a caged tiger in her underwear, black pumps, and body paint to protest the government’s decision not to ban wild animals on cruises. She addressed a serious issue in what looked like an ambitious sexy Halloween costume.
Whether it’s a nude girl-on-girl bath for World Water Day or a sexy pilgrim outfit for Thanksgiving, PETA has mastered the sexualized-woman-as-activism genre. Take a look at some of the most recent public displays and tell me if you think potentially objectifying women is worth the attention it brings to animals.
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