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A proper digital strategy can take your business to new heights. This has been proven time and again with small companies and bootstrapped startups touching milestones that were unheard of just a few years ago. Fueling this new class of entrepreneurial achievements is digital marketing, which includes techniques such as social media marketing, search engine optimization, content marketing, email marketing, pay-per-click advertising, and so much more.
At the forefront of this new age of marketing, we have many renowned agencies. One of these agencies is Stergo Media, a Dubai-based marketing firm that has grown by leaps and bounds over the last 7 years.
With a cohesive team of 14 people – all specialists in many different fields such as social media marketing, SEO, graphic design, link building, online ad campaigns, and so on, they have helped clients from all over the world unleash the true potential of their business.
Building a website that would rank higher naturally and organically is one of the biggest parameters for any business looking into digital marketing and more specifically SEO. The whole job of SEO as a toolkit of sorts is to beat other ranking results when someone searches for a query on Google or other search engines such as Bing, Google Images, YouTube, etc.
So, how do they do that? We did a brief discussion with the owner of Stergo Media, Aleksandr Suchkov, who has been doing marketing work for clients and websites for close to a decade now.
He mentions that pioneering the art of SEO and building naturally well-performing websites is certainly a task full of obstacles. But he clarifies that it’s not impossible, not even to take down an industry leader for a hot keyword that you wish to rank higher for.
Given the sufficient quality, time, quantity, and some nifty tips and tricks, any website can have its pages ranking for top keywords, bringing in laser-targeted traffic to your landing pages organically every day.
The exact science isn’t set in stone. This is mainly because different niches and sub-niches have different sets of rules. For example:
- If you have a website that talks about recipes then it would be in your interest to write more posts that are all small. This helps the user learn what they want to learn in a much more efficient manner.
- If you have a tutorial website that provides information on a tool, technique, or framework such as a programming language, you will need to better frame your content’s flow and write longer, more in-depth articles with proper references.
- If you run a magazine-like blog then it’s in your best interest to cover news stories as they break as soon as possible with relevant citations.
Though there are many tools that webmasters and business owners can leverage such as using social media management toolkits like an SMM panel – the help of an expert is still priceless.
Success will differ, that is what Suchkov teaches. Stergo Media helps its clients in many different ways by finding out what’s best for their niche.
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This content is brought to you by Kyryk Oleksandr.
Photos provided by Stergo Media.